ANTICON 2027

Edtech – supported with managed services

✓ Intelligence-as-a-service (IntaaS) Platform
✓ Capability Program Design
✓ Capability Frameworks
✓ Competency Assessments

Find out more

Learning Delivery Formats

Open Courses

More

Learning Insights

Marketing Insights

Events

More

Open Courses

More

Edtech – supported with managed services

✓ Intelligence-as-a-service (IntaaS) Platform
✓ Capability Program Design
✓ Capability Frameworks
✓ Competency Assessments

Find out more

Learning Delivery Formats

Learning Insights

Marketing Insights

Events

More

Menu

The Power of Ecosystem Thinking for Martech Solutions




Related videos you may like

AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing

Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?

WATCH
Video

Building Marketing Skills & Knowledge in an AI Era for Human & Digital Employees (Agents)

Discover how AI transforms marketing teams, enhances capabilities, and shapes strategies in our upcoming session with Carlos Doughty. Join us to redefine your marketing approach.
WATCH
Video

AntiCon DialUp: Personalisation at scale with AI Decisioning

Watch on-demand | This session explores how WHOOP, the human performance company, is transforming its lifecycle marketing strategy using AI decisioning to deliver deeply personalised experiences across every touchpoint. You’ll learn how marketers can shift from manual campaign planning to intelligent automation, using customer behaviour and data signals to drive engagement, retention, and growth.
WATCH
Video

Watch On-Demand: The State of Martech for Agencies & Martech Solution Providers

Discover key 2024 martech trends for agencies, including AI, data privacy, and digital commerce. Learn how agencies can drive growth through training and upskilling.
WATCH NOW
Video

Watch On-demand: Transformational Thinking with Tom Goodwin

Explore transformational thinking with renowned business and tech expert Tom Goodwin in this insightful fireside chat. Gain valuable insights on growth mindset, leadership in the digital age, and effective change management strategies.
WATCH NOW
Video

Moving past the AI hype to the practical application of AI in marketing

Watch on-demand: Explore the power of AI driven marketing by moving past the AI hype and focusing on the practical application of AI. By harnessing the latest trends, technologies, and methodologies, you can unlock the potential of AI to supercharge your marketing campaigns for 2024 and beyond.
WATCH NOW
Video

Featured

Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

READ MORE
Resource

The State of Data-Driven Marketing - Middle East Edition Edition

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

READ MORE
Resource

Related Events & Courses

LXA: Agentic AI Marketing Summit

Thursday 22 October 2026, CodeNode, London | Join industry leaders at the LXA Agentic AI Marketing Summit in London to explore practical AI applications in marketing and sales, enhancing skills and driving measurable impact.

LEARN MORE
Event

AntiCon DialUp: Has MarTech failed? Or is AI the answer?

Watch on demand | Explore how data, not tools, is the real challenge in martech, and discover where AI can genuinely make a difference.
WATCH
Event

Related Guides & Explainers

Periodic Table of Marketing Capabilities

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  
DOWNLOAD
Resource

Transform your ABM Strategy with the Account-Based Marketing Periodic Table

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  
DOWNLOAD
Resource

Related Research & Reports

Blueprint for Architecting Agentic Marketing at Enterprise Scale 2026

Unlock the secrets to agentic marketing with our blueprint, enhancing AI's impact on revenue and retention across enterprises. Discover your organisation's maturity and capabilities.
DOWNLOAD
Resource

State of Revenue Enablement 2026

Discover insights from the 2026 State of Revenue Enablement report, revealing strategies for demonstrating ROI and leveraging AI to enhance revenue performance across organisations.
DOWNLOAD
Resource

Related Stories & Videos

Coca-cola global CMO primary learning objective: Martech and AI upskilling

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for training to drive marketing maturity.
READ MORE
Story

Martech: Love it or Loathe it?

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity
READ MORE
Story

LXA

🏠 | 86-90 Paul Street, London, EC2A 4NE
✉️ | hello@lxahub.com
LinkedIn_logo_initials | LXA

 
WHAT WE DO
TOP COURSES & WORKSHOPS
TOP REPORTS & GUIDES

Copyright © 2025 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461