The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Who is... Tom Fishburne?

Tom Fishburne has a penchant for marketing humour, his 'marketoons' parodying the very industry that he has worked within for so many years. It all began with a weekly cartoon, and has led to the launch of Marketoonist and a career in helping brands communicate through a new form of shareable media.cartoon photo of Tom Fishburne

Why we love him

Tom has offered up an alternative way brands can communicate. He has injected a sense of humour and creativity into the fiercely competitive content marketing space. Tom draws the marketing industry from the inside out, his fame grown by word of mouth.

Tom's playful approach does not disrupt the intelligence of his vision, with his team at Marketoonist helping notable brands reach new audiences and embrace an offbeat approach.


      • Attained a BA in English from the University of Virginia and a subsequent MBA in Marketing from Harvard Business School
      • Former Brand Manager for Nestlé's Häagen Dazs
      • Former Brand Director and Managing Director at Method Products Inc
      • Founder and current CEO for Marketoonist

Fun Facts

  • Tom started drawing cartoons on the backs of business cases as a student at Harvard Business School in 2000
  • Tom lives (and draws) in San Francisco with his wife and two daughters

Where to find out more

  • Marketoonist: website with various resources such as recent cartoons, Tom's blog, new books, marketing appearances etc
  • Don't forget to get a copy of his new book, Your Ad Ignored Here: A New Book of Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings

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