Sponsored
In the fast-paced and competitive retail sector, delivering personalised and seamless customer experiences is paramount for success. Luxury brands, in particular, face the challenge of leveraging customer data to develop tailored strategies that drive loyalty and boost sales. The ability to harness customer data is not just a luxury, but a strategic imperative for identifying growth opportunities and gaining a competitive edge. This is where Customer Data Platforms (CDPs) play a vital role in the era of data-driven marketing, enabling companies to navigate the complex and ever-changing customer journeys. By consolidating data from multiple sources, CDPs provide a comprehensive view of the customer, empowering businesses to forge meaningful interactions. As Europe's leading customer data platform, Zeotap CDP offers retail brands the tools they need to unlock the full potential of data and drive growth. To illustrate the power of Zeotap CDP in the retail industry, let's delve into Stephanie's story and explore the transformative impact of CDPs on luxury retail brands.
Meet Stephanie
Meet Stephanie, a fashion-forward person with a penchant for luxury accessories. One day, Stephanie visits Deliciae’s website, her favourite luxury designer brand, and falls in love with a stunning bracelet. She adds it to her cart but gets interrupted by a call from her husband. Unfortunately, she forgets to complete the purchase. Little does Stephanie know, her journey is about to take an exciting turn.
Bridging the Gap with Zeotap CDP
Two days later, Stephanie decides to visit the Deliciae shop in Champs-Elysées, Paris, where she finally buys the bracelet she had her eye on. This critical buying event triggers a chain of data signals. The data collected, including Stephanie's email, first party cookie, and relevant behavioural website events, is seamlessly integrated with Salesforce CRM via Zeotap CDP, which is used by the designer company. The data then flows into Zeotap's Deliciae instance within the CDP, establishing a unified customer profile.
The Birthday Surprise
Several weeks later, Stephanie, using her iPad, decides to purchase a Deliciae pour Homme wallet for her husband's birthday. Although it's a sister brand, they are two distinct maisons. The challenge arises in merging the data due to consent restrictions. Deliciae Group leverages a Data Clear Room (DCR) solution, such as Infosum or Liveramp, integrated with Zeotap CDP. The data from both brands is kept separate in the CDP instances, ensuring compliance while allowing Deliciae Group to identify Stephanie as a multi-brand customer.
Personalisation and Upselling
Zeotap CDP constantly feeds Stephanie's data back to BigQuery, enabling Deliciae's data science team to enhance their next-best product algorithms. Months later, Stephanie's birthday approaches, and the CDP, armed with insights derived from BigQuery, knows she has a high propensity to purchase a watch. Deliciae leverages this information and sends a personalised birthday email through their marketing automation tool, offering a beautiful next-best product—the Deliciae watch. Orchestrate Module (Zeotap CDP’s real-time data orchestration module), orchestrates a journey that encompasses email, website personalization, and targeted video ads on platforms like YouTube and Facebook/Instagram.
Analysing Success with Looker
Zeotap CDP also integrates with Looker, providing Deliciae's data teams with aggregated analytics. They gain valuable insights, such as the percentage of users with multiple products, the effectiveness of YouTube ads in driving purchases, and more. These analytics enable informed decision-making and continuous improvement of marketing strategies.
Conclusion
Zeotap CDP empowers brands like Deliciae Group to deliver exceptional customer experiences by harnessing the power of data and automation. From capturing customer interactions to orchestrating personalised journeys and measuring campaign effectiveness, Zeotap CDP serves as a central hub for creating seamless, data-driven marketing experiences. Step into the future of customer engagement with Zeotap CDP and unlock your brand's true potential.
Why Zeotap CDP?
Zeotap CDP is the easy, secure and impactful Customer Data Platform made in Europe for Europe. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre.
It offers a simple UI built for marketers to deliver personalised experiences for consumers that drive improved business outcomes across marketing, sales, and service in just 8-weeks.
IMMEDIATE VALUE 4+4 Framework
Specialised in prioritising simple use cases that drive commercial outcomes in 8 weeks
EASY DEPLOYMENT GCP Native
Frictionless deployment, make existing tools and investment better with latency and cost advantages
INTUITIVE INTERFACE Built for Marketers
Designed for hands-on marketers with no need for technical coding skills
360 IDENTITY Including Cookieless ID
Patented identity stitching strategies for discriminatory digital marketing use cases
PRIVACY ABOVE ALL From Europe for Europe
Conceived in Germany and developed for stringent European regulation