The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Numerous deparments across IKEA Austria used to spend a lot of time collecting data and creating reports. However, now that they're using Adverity they can get all business and marketing data automatically into one central place. Everyone can now use it to create reports they need. You can hear from the team at IKEA on how Adverity has created a more streamlined system by allowing them to improve data management, saved time and effort, and enabled them to prepare for future growth as a multi-channel retails company.

Check out the video case study below 👇🏼

This case study was submitted by Adverity one of our sponsors for #MarTechFest Dial Up. You can grab your ticket here. It's free btw!