Marketing & Tech Book Club
Join our free learning membership to stay up to date with the best best marketing & technology books, catch interviews, cartoons and podcast episodes.
Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..
This week inMarTech:100-million-dollarinvestment for Ceros,Talkwalkeracquire Nielsen Social,subscription-based "malvertising" solutionannounced,ActiveCampaignenhancesautomation functionality
DAM stands for Digital Asset Management and it pretty much does what it says on the tin: It’s a piece of software that helps you manage all your digital assets. Our latest guide explains more.
Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..
This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..
Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..
Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to Keep Calm and Brand On is by..
Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly.
Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
How to align branding and marketing to face present-day challenges in an agile way
This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. Itâs..
Website Experience Trends That Are Shaping Online Retail
Uncover the latest website experience trends and some key areas for improvement.
Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.
This is one of the findings from Gartnerâs..
Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...
Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..
Read all the latest stories in this week's martech news!
33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.
As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..
Data is not only the language of computing and of business, increasingly it's the language of life, every day.
To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.
The working world doesnât look like it used..
Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.
More and more..
Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..
Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..
By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.
Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales.
In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..
London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..
Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..
Little bit of CRM news for you today. Hold onto your hats.
Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..
An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences.
A better understanding of AI technology and how they can be used.
Read all the latest stories in this week's martech news!
It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.
BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero.
BIMI..
AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business.
Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion.
Trends in marketing automation and lead generation in this year and the whole decade.
How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours.
John talks about the challenges presented by search, opportunities that have come around by change and ways ahead.
How to better understand your customers and then sources of influence.
We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..
This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.
How social media can support your marketing in a post GDPR world
