Customer Data Platforms (CDPs) have emerged as a key tool for managing and leveraging customer data, but many marketers still have questions about their effectiveness and necessity.
Watch our session with Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different approach.
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Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
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