Why Everyone is Talking About CDPs

Customer Data Platforms (CDPs) have emerged as a key tool for managing and leveraging customer data, but many marketers still have questions about their effectiveness and necessity. 

Watch our session with Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different approach.

We covered:

  • The customer data platform market evolution
  • The single source of truth imperative 
  • Two distinct implementation patterns of modern CDPs



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