Customer Data Platforms (CDPs) have emerged as a key tool for managing and leveraging customer data, but many marketers still have questions about their effectiveness and necessity.
Watch our session with Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different approach.
We covered:
Sponsored by:
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
Join industry leaders at the exclusive CMO Summit on October 13-14, 2025, in London for actionable insights, networking, and premium experiences focused on AI and marketing strategies.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
🏠 | LXA HQ, 86-90 Paul Street, London, EC2A 4NE
✉️ | hello@lxahub.com
Copyright © 2024 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461
