Every good thing has its start somewhere. But there are always plenty of changes along the way. Think Star Wars, think Back to the Future.
That's why it's so important to remember where you came from. Before we hosted the UK's largest martech, salestech, ad tech, and nexttech event, we started in a slightly different direction. We started with #MartechFest™ AKA the martech festival.
With a number of other, newer #MartechFests popping up all over the globe, we're here to tell you about the O.G.
From a little warehouse in South London to the bright lights of Magazine Greenwich, we've been through name changes, venue changes, and branding changes, all to keep up-to-date with the shifting needs of the industry.
But let's head back to the distant year of 2017 when we got our start.
2017: The first #MarTechFest is held in London at Hawker House
"Before I crossed the fence to join LXA in January 2022, I attended AntiConLX (formerly #MartechFest™. ) every year.It’s one of the best learning experiences for marketers out there – the anti-conference experience is really refreshing compared to other large, in-person conferences and the quality of speakers and presentations is exceptional.It’s been amazing to see the evolution of the business over the last 5 years as a member of the community, and so exciting to now be part of this monumental turning point with our brand rename."- Izzy Casey, Head of Marketing, LXA
2019: #MartechFest™ Dial Up
- Globally recognised martech speakers
- Live polls & Q&A
- Exclusive attendee community space
- Games, competitions & prizes
- Resident Virtual DJ
2021: AntiConLX Moved Into a Bigger Venue
2022: Re-Brand Announced
Obviously, this is the most important of all milestones in the company's history! It feels like 5 minutes ago and also 1000 years, I sometimes have to pinch myself when I take a minute to appreciate just how far the company has come...we've really achieved some amazing things and I can only imagine what we'll be able to pull off now that we have such a huge, amazing team!- Rachael
So, What Now?
Well, we haven't ever slowed down. AntiCon is back every year, twice a year, for you to get your anti-conference fix.
AntiCon lives at the intersection of advertising, marketing, sales and technology, with dedicated event streams for MarTech, SalesTech, Ad Tech & NextTech.
Just like our previous years, AntiCon isn't like other events. Our team works around the clock to bring you the ultimate anti-conference experience - with beers, beats, bants & a fully stacked agenda.