In Praise of the Marketing Technology Landscape Supergraphic!
Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding its unexpected new look. It also seems to be drawing a certain opprobrium though, which is misplaced. The most recent landscape, unveiled by Scott at the very successfully (and rapidly) virtualised Martech West conference, specially renamed “Discover Martech”, now comprises 8000 vendors. (Though curiously it’s still referred to as the “Martech 5000” - I suppose it’s a bit like Douglas Adams’ Hitchhiker's Guide to the Galaxy trilogy that actually comprises six books…)