Women's History Month - Sinem Soydar Ganal

Meet Sinem Soydar GĂźnal, Global Senior Digital Marketing Manager at Vodafone.Â She's a digital strategist with 17 years of digital transformation, marketing, communication, channel management and..

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Women's History Month - Julie Alexander

Meet Julie Alexander, Head of Marketing at Relay42. Relay42âs platform for Intelligent Journey Orchestration empowers businesses to create meaningful customer relationships by utilizing smart..

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Women's History Month - Holly Chen

Meet Holly Chen, Growth Advisor. She advises early and growth stage B2B and B2C companies to unlock and scale growth opportunities. Holly also serve as interim Head of Marketing or Head of Growth for..

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Women's History Month - Dr Christine Bailey

Meet Dr. Christine Bailey, Managing Director, SMB UK & Ireland | CMO at Valitor.

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Women's History Month - Anita Brearton

Meet Anita Brearton, Founder/CEO of CabinetM. CabinetM help modern marketing teams manage the technology they have and find the tools they need.

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Women's History Month - Amy Rodgers

Meet Amy Rodgers, Managing Editor, Research & Rankings at WARC. WARC's mission is to the save the world from ineffective marketing. They do this by providing the latest evidence, expertise and..

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Women's History Month - Amy McManus

Meet Amy McManus, CEO/Founder of AM Marketing a full-service marketing agency based in the UK. Amy is a UK Women of the Future finalist, freeman of the London Guild of Entrepreneurs, an Associate..

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Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome.

What is the experience of women in Martech? Can it be improved through Building Support systems, Promoting STEM, and Overcoming Imposter Syndrome? Studies have shown that women hold less tech..

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Why Events Should Always be Learning Experiences

Forums and events have long been a staple of the industry. But how can they be used to upgrade the skills of your team? How can you inspire two-way communication?

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Why Diversity Shouldn't Be A Buzzword or KPI

Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress.

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Why CMOs Need to Close Campaign Gaps

CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.

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Who Were Steven Bartlett's Favourite Guests on Diary of a CEO?

Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched.

Guests include a mixture of celebrities and business leaders, with Grace..

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Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility.

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Who is... Tom Goodwin?

Tom Goodwin is an expert in innovation and digital transformation, developing his image as a futurist and advocate for change over many years in the industry.

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Who is Vala Afshar?

Vala Afshar is an author and award-winning inventor of social technologies and customer services operations..he is the Digital Evangelist for Salesforce and boasts a considerable following on Twitter..

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Who is Trung Phan?

Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.

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Who is Travis Wright?

Travis Wright is a leading figure in the digital space, vice-chairman for the World Tokenomic Forum, advisor for a multitude of companies across the industry, podcast host...oh and recent member of..

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Who is Tom Goodwin?

Tom Goodwin is a leading figure in the Digital Transformation space, speaker, consultant and EVP Head of Innovation at Zenith Media...oh and a new member of our Marketing Book Club with his ground..

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Who is Tom Fishburne?

Tom Fishburne is a leading figure in the Content Marketing space, launching Marketoonist to introduce a new method of communicating with the customers through his 'marketoons'...oh and recent member..

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Who is Tim Hughes?

Tim Hughes is a leading figure in the marketing and social selling space, co-founder of Digital Leadership Associates, keynote speaker, bestselling author...oh and recent member of our Marketing Book..

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Who is Tamara McCleary?

Tamara McCleary is a leading figure in the tech and futurist space, CEO for Thulium, brand expert and technology futurist for her own website TamaraMcCleary.com and creator of the RelationShift method

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Who is Steven Bartlett?

Steven Bartlett became one of the world's most influential and renowned social and creative leaders in just six short years, but who is he?

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Who is Simon Sinek?

Simon Sinek is an optimist, founder and bestselling author..his WHY concept not only gave him a global bestseller but made him a strong leader in the entrepreneurial space...oh and he's the recent..

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Who is Seth Godin?

Seth Godin is a leading figure in the Marketing space, starting up two businesses, writing 19 bestsellers as well as a much renowned blog... oh and recent member of our Marketing Book Club with his..

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Who is Scott Galloway?

Scott Galloway is a leading figure in the tech and marketing space, public speaker, clinical professor of marketing at New York University Stern School of Business, bestselling author...oh and recent..

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Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author

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Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author

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Who is Roland Smart?

Roland Smart is a leading figure in the Agile Marketing space, startup entrepreneur and VP at the Oracle corporate marketing group...oh and recent member of our Marketing Book Club who stopped to..

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Who is Robert Rose?

Robert Rose is a leading figure in the Content Marketing space, founder of the Content Advisory and Chief Strategy Advisor for the Content Marketing Institute, bestselling author...oh and recent..

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Who Is Richard Branson?

Richard Branson is an entrepreneur and bestselling author..his Virgin Group is now worth $19.5 billion and Richard himself ranks as the eighth richest person in Britain...oh and he's the recent..

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Who is Rand Fishkin?

Rand Fishkin is a leading figure in the marketing and startup space, founder of four businesses, bestselling author, avid blogger...oh and recent member of our Marketing Book Club with his most..

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Who is Paco the Pug?

You've seen him in on our website, on socials and on our emails but we think it's time for you to meet Paco the Pug

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Who is Neil Patel?

Neil Patel is an author and entrepreneur of three digital organisations..he also co-hosts the popular 'Marketing School' podcast alongside Eric Siu as well as authors his blog for marketing..check..

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Who is Jeanne Bliss?

Jeanne Bliss is the leading voice in the CX space, pioneering the role of Customer Experience Officer - a published author, founder, thought leader, founder president..oh and the latest guest to join..

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Who is Jay Baer?

Jay is a 7th generation entrepreneur, author of six books, and founder of five multi-million dollar companies.

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Who is Heather Cabot?

Heather Cabot is an advocate for women in tech, startup entrepreneur and investor and advisor...oh and recent member of our Marketing Book Club with her ground breaking book, Geek Girl Rising

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Who is Grace Beverley?

Who is Grace Beverley, otherwise known as GraceFitUK? The social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy is making headlines!

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Who is Gary Vaynerchuk?

Gary Vaynerchuk is a leading figure in the entrepreneurial and social media marketing space, starting up three businesses, hosting his own Gary Vee podcast and writing a total of 9 groundbreaking..

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Who is Eric Ries?

Eric Ries is a leading figure in the marketing and entrepreneurial space, founder of the renowned Lean Startup approach and bestselling author...oh and recent member of our Marketing Book Club with..

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Who is Emily Chang?

Emily Chang is an author and TV anchor for numerous renowned networks from CNN to Bloomberg..she has interviewed some key tech entrpreneurs and has campaigned for startups around the industry..oh she..

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Who is David Raab?

David Raab is an independent consultant specialising in martech as well as the founder of the Consumer Data Platform Institute.. he is also the author of literally thousands of articles related to..

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Who is Darrell Alfonso?

Darrell Alfonso. He's one of the faces of marketing technology and he's a name you probably already know if you're on a website called MarTech Alliance. But how? What has Darrell done to get to where..

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Who is Christine Bailey?

Yes, we're talking about the Christine Bailey - a multi-hyphenate of CMO, author, Tedx Speaker, and general badass.

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Who is Chris J Snook?

Chris J Snook is a leading figure in the digital space, co-founder of multiple businesses including the World Tokenomic Forum, keynote speaker, bestselling author...oh and recent member of our..

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Who is Carlos Doughty?

This is a page about Carlos Doughty founder of the MarTech Alliance, the contents of which were definitely not influenced by Carlos Doughty and written by the MarTech Alliance editorial team of their..

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Who is Bernadette Jiwa?

Bernadette Jiwa is a brand strategist and brand storyteller, founder of the Story of Telling and the Right Company ...oh and recent member of our Marketing Book Club with her most recent book, Story..

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Who is Aaron Ross?

Who is Aaron Ross, the man behind various best-selling sales and marketing books and the CEO and founder of Predictable Revenue?

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What's the Role of a Modern Sales Enablement Manager?

What is the job and role of a Sales Enablement Manager? As a Sales Enablement Manager, you're the go-to person for sales reps whenever they need to brush up on their knowledge. You don't just have to..

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What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession

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What is Lead Gen Technology?

A good lead generation tool provides an efficient and effective solution to increase your customer base and maximise sales. These tools will preferably integrate with existing marketing or CRM..

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What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

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What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..

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What is a Sales Operations Manager?

But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you.

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What is a Prompt Engineer?

Prompt engineering involves the process of refining the text prompt submitted by a user to generative AI models in order to achieve specific tasks.

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What is a Marketing Technologist?

If you've heard the term marketing technologist thrown around recently, then you aren't alone! Here we describe what the role of the marketing technologist actually entails, and how it is..

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What is a Marketing Operations Specialist?

Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..

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What is a Chief Technology Officer (CTO)?

A chief technology officer, or CTO, is an executive-level position in a company whose job is focused on the scientific and technological issues within that organisation.

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What is a Chief Revenue Officer (CRO)?

The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..

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What is a Chief Marketing Technologist (CMT)?

A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.

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What is a Chief Marketing Officer (CMO)?

A CMO is a C-Level corporate executive responsible for creating, communicating, and delivering offerings within in a business. What are the CMOs Roles and Responsibilities? What Will the CMO Look..

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What is a Chief Information Officer (CIO)?

What are the day to day responsibilities of a CIO? What are their goals and aims? Who does a CIO report to, and how can they be successful? All these questions, and more, will be answered

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What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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What is a Chief Digital Officer (CDO)?

Back in 2008, there were probably no more than about a dozen CDOs worldwide. By 2010, that number had quadrupled.

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What is a Chief AI Officer (CAIO)?

A Chief AI Officer (CAIO) is a senior executive responsible for the overall strategy, development, and implementation of artificial intelligence (AI) initiatives within an organisation. The CAIO is..

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What Does Industry 5.0 Mean For Marketing?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

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What CMOs Must Consider When Relaunching Their Brand Websites

At the end of the day, relaunching a website is the opportunity for any CMO to make their mark, instead of following what every other company is doing. When the world of digital changes on a..

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Webinar: Mapping and Stacking a High-Performance Marketing Team with Carlos Doughty

Build a high-performance marketing team with expert insights on roles, competencies, and capabilities. Join our exclusive webinar now!

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Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..

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Top Martech Experts to follow

We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.

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Top Marketers to Follow

Follow, friend, share, like, love re-tweet to your heartâs desire while you feast your brain on gold standard insights from the top marketers in the game.

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Top Five NFTs by Women You Can Buy This International Women's Day

NFTs and cryptocurrencies can offer new opportunities to invest, making finance decentralised and accessible to people from different backgrounds, cultures, and lifestyles. So why is it still a boy's..

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Top Five Growth Hacking Tips for Start-ups

Growth hacking is, actually, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

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The Top Emerging Martech Roles of 2022

With martech usage and dependence growing year after year, ownership of tools and platforms is more important than ever. Who's buying your tech? Who's looking after your tech?

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The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech.

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The Potentials of AI in Marketing: Interview with Director of Marketing - Patrick Schammer

Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.

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The Martech Skills Gap in 2021: Stats and Trends

If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..

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The History of LXA (Formally Known as MarTech Alliance) Sarah O'Neill | 7 April, 2022

How it started....how it's going...

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The Best Marketing Events & Business Conferences for 2020: APAC Edition

Planning on attending a marketing event in the APAC region? The LXA has saved you the effort, and put together a comprehensive list of the all of the best events in 2020!

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The Best Marketing Events & Business Conferences for 2020

Planning on attending a marketing event in 2020? Not sure what to pick? The LXA has saved you the effort, and put together a comprehensive list of the best events in 2020!

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Rise of the Machines: Can A Business Be Run Entirely By AI?

We’ve long considered the possibility of machines taking over our lives and dominating business, but could it really happen? Will everything in your office soon be run by machines?

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Q&A: Wyatt Bales

Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales.

In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..

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Q&A: Veronica Lazarovici from Alma

Marketo Champion & Certified Expert Veronica Lazarovici is just that â a certified expert (and legend)! Currently living and working in Palma, Balearic Islands Spain, V is an automation and..

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Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

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Q&A: Thanassis Thomopoulos

We speak to Thanassis Thomopoulos, Head of Global Marketing & Commercial Analytics for Ebay Classifieds Group, ahead of his talk at the upcoming AntiConLX DialUp conference.

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Q&A: Tabitha Adams from Integrate

Tabitha Adams (BA, MBA, VIP, HRH) is the Senior Demand Marketing Manager at Integrate, and a Board Member / Head of MarTech & Community Management at The Growth Ops Community. A demand generation and..

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Q&A: Stephanie Hanson from OneTrust

Stephanie Hanson is OneTrust's Offering Manager, and an all-round tech expert. From product development, client service, to sales engineering experience, Steph's got it covered. And with a degree..

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Q&A: Sharon Winterton from Catalina USA

Vice President of Customer Success at Catalina USA, Sharon Winterton is a sales op and CX icon. With an MBA in Business Administration and Management from Phoenix, AND a BS/BA in Elementary..

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Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..

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Q&A: Regan Hamilton from Integrate

Digital Marketing Manager at Integrate, Regan Hamilton is a boss in Boston. Sorry, that was terrible. With a proven track record of exceeding client KPIs and stakeholder expectations, and managing..

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Q&A: Peter Irikovsky from Exponea

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Peter Irikovsky, CEO of Exponea to find out what makes them tick.

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Q&A: Paula Shannon from Lilt

Paula Shannon is the Chief Evangelist at Lilt, and previously the CSO and SVP at Lionbridge. Working with artificial intelligence-powered enterprise translation technology and services, sheâs..

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Q&A: Paula Shannon

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, she has..

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Q&A: Parry Malm from Phrasee

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Parry Malm, CEO at Phrasee to find out what makes them tick.

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Q&A: Nikki Raber from Integrate

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done it all. She's..

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Q&A: Nick Mason from Turtl

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Nick Mason, CEO and Founder at Turtl to find out what makes them tick.

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Q&A: Moni Oloyede from Fidelis Cybersecurity andÂ DC Marketing Tech Talks

2020 Marketo Champion. Marketing Operations Expert. Co- Organizer at DC Marketing Tech Talks. Moni Oloyede makes more than money. From graduating with a masters from John Hopkins University, she has..

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Q&A: Moni Oloyede

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset.

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Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Read our Q&A with AntiConLX speaker Sean Donnelly, Head of Product at LXA!

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Q&A: Meet...AntiConLX Global Speaker Sam Choi

Read our Q&A with AntiConLX speaker Sam Choi! Sam is a passionate RevOps professional and is a big name in the turbulent world of early-stage B2B SaaS start-ups.

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Q&A: Meet...AntiConLX Global Speaker Nora Zukauskaite

Nora’s experience has been very diverse from blue chip heritage brands such as Unilever Pond’s and Dove to fast-paced high growth start-ups such as Veleza

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Q&A: Meet...AntiConLX Global Speaker Natalie Drucker

Natalie brings a particularly unique insight into ethical marketing in the digital age. Read our interview with her, here!

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Q&A: Meet...AntiConLX Global Speaker Michela Cocco

We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:

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Q&A: Meet...AntiConLX Global Speaker Jimi Daodu

Jimi Daodu from Vault Hill is speaking at AntiConLX Global on all things marketing in Web3. Read his interview, here.

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Q&A: Meet the Women Changing the Martech Industry Part 2!

Martech Alliance are taking the opportunity to celebrate Women's History Month. Streamers? Check. Bunting? Check. A bunch of VIP guests ready to answer questions way below their pay grades? Check...

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Q&A: Meet the Women Changing the Martech Industry

With International Women's Day on our doorsteps, we here at Martech Alliance are taking the opportunity to celebrate. Our industry is filled to the brim with talented women, taking charge and taking..

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Q&A: Lynne Capozzi CMO Acquia

We spoke to Lynne Capozzi, Chief Marketing Officer at Digital Experience Platform Acquia, about some of the trends from the company's recent CX report, the benefits of DXPs, and recent martech trends..

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Q&A: Lauren Patrick from Curricula

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift into the digital marketing world..

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Q&A: Laura Merten from Capita

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing Tech at..

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Q&A: Kunal Jogia

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse.

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Q&A: Kimmah Shah

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all. A..

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Q&A: Joana de Quintanilha

Meet Joana De Quintanilha! VIP and VP/Principle Analyst at Forrester, Joana's areas of expertise span digital customer experience, customer experience index research, Agile methods, and more!

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Q&A: Jessica Kao from Digital Pi

Jessica Kao is the Director of Client Strategy at Digital Pi, an Adobe Fearless 50 Marketer, a Marketo Champion of the Year, a Marketo User Group Leader of the Year, AND a 6X Marketo Champion. And..

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Q&A: James Isilay from Cognism

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Isilay, CEO of Cognism to find out what makes them tick.

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Q&A: James Henderson from Zephr

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with James Henderson, CEO of Zephr to find out what makes them tick.

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Q&A: Jacki Leahy

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at..

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Q&A: Flavilla Fongang from 3 Colours Rule

Flavilla Fongang is a brand strategist, author, international keynote speaker, and founder of TLA. Oh, AND CEO of 3 Colours Rule! She's the ultimate multi-multi-hyphenate. Described as having an..

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Q&A: Eric Fulwiler

We steal a few moments of industry expert, Eric Fulwiler's time as he talks us through a day in the life of Eric and he shares some nuggets of wisdom along the way.

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Q&A: Emily Ann Kolvitz from Bynder

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very Indiana Jones twist, as a project..

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Q&A: Elsa Coleaux from Treatwell

Elsa Coleaux, Marketing Technology Lead at Treatwell, and all round martech master. She speaks four languages; German, English, Spanish and French, so she can rock it in pretty much half of Europe...

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Q&A: Doug Kessler

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good.Â

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Q&A: Craig Hanna from Cohesion

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Craig Hanna, CEO of Cohesion to find out what makes them tick.

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Q&A: Courtney Tobe from AvidXchange

Courtney Tobe Manager of Marketing Ops at AvidXchange and implementation genius, has plenty of tools under her belt. Court also volunteers for Wear Your Crown Inc. a non profit focused on creating a..

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Q&A: Christina Zuniga from Databricks

Senior Marketing Operations Manager at Databricks and a Fearless 50 Marketer, Christina Zuniga is well, fearless. As a graduate of the National Society of Collegiate Scholars, she has recently..

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Q&A: Chris Wickson from Integrate

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder.

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Q&A: Carey Straetz

Meet Carey Straetz! TheÂ Director of Growth of Payroll, she is an expert in all things digital and content. And I'mÂ contentÂ with listening to her talk marketing all day, heh heh. Sorry, bad pun...

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Q&A: Brooke Bartos from Walker Sands Communications

Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch in Marketing Ops...

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Q&A: Ashley Langford from Integrate

Senior Marketing Operations Manager at Integrate, and Marketing ops specialist, Ashley Langford is a B2B and SaaS expert. A Marketo Revvie Award Finalist and Marketo Champion, Ash has the trophies to..

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Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..

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Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

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Q&A: Andrea Clatworthy from Fujitsu

Andrea Clatworthy is the Global Head of Account Based Marketing at Fujitsu, and is a black belt in improving business results, M&A internal and external comms and culture and change management. In..

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Q&A: Amandine Boitel Servain from Cheetah Digital

Amandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and..

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Q&A: Alex Olley from Reachdesk

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Alex Olley, Co-founder of Reachdesk to find out what makes them tick.

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Q&A: Adriana Jones Lima from OneTrust

Public Relations Offering Manager at OneTrust, Adriana Jones Lima is a PR, training, and events extraordinaire. As Project Manager for MEDAâs Annual Gala, she helped raise over $250,000, and over..

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MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..

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Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!

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Meet the women of LXA

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the LXA team. (Full disclosure, one of those women is yours truly.)

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Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

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Martech Diversity Scholarship

Following the recent #BlackLivesMatter movement, we at MarTech Alliance have launched our Martech Diversity Scholarship.

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MarTech Alliance's Top 10 Interviews from 2021

It's been a massive year for us, and the martech industry in general. We've had our finger on the pulse with all the best names and events, and have been lucky enough to talk to some real big..

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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy.

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Marketing Book Club: Would You Do That To Your Mother? by Jeanne Bliss

We caught up with Jeanne Bliss to chat about her inspiring book 'Would You Do That To Your Mother' where we learned more about doing right by your customer and deliveirng a truly positive customer..

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Marketing Book Club: Geek Girl Rising by Heather Cabot

We caught up with Heather Cabot to chat about her inspiring book 'Geek Girl Rising' and the amazing sisterhood shaking up the tech world.

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Marketing apocalypse. How to build future-ready Marketing Services Centres of Excellence

An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months.

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Marketing & Technology World Cup Dream Team

Some will argue we did it to jump on the bandwagon, others will say "hey these guys just wanted an excuse to watch football in work hours". They are both correct. Here's our pick for the World Cup..

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Love AI? Here's the Top 10 People To Follow

AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..

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January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..

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Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

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Is CX a Differentiator? Your Customer Experience FAQs Answered

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and..

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Interview - Marketing Book Club - 'Indistractable' - Nir Eyal

This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.

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Interview - Marketing Book Club - 'Alchemy' - Rory Sutherland

This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary.

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Improve Your Companyâs Employee Education With Webinars

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

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How to Stop Your Marketers From Leaving Their Jobs

Although the majority of marketers are very likely to stay within the industry for the next five years, many are planning to leave their current jobs.

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How the Metaverse Could Change Your Office

How can the metaverse change the way we work? Just like the benefits it brings to the rest of society, a cohesive metaverse could help individuals work together in a shared space, and reduce..

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How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor,Â youâll already know thatÂ martechÂ spend is on the increase.Â The rapid behavioural change in consumerism over the past few years has..

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Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!

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Driving Agency Growth in 2024: The AI, Data, and Martech Industry Overview

Discover how martech and AI are driving agency growth in 2024. Explore key trends, challenges, and opportunities for marketers and agencies in the evolving landscape of data and technology.

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Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.

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Diversity and Inclusion in Marketing in 2021: Has anything really changed?

An inclusion marketing event; a 4 people conversation. An insight into diversity in the marketing industry.

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Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..

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Book Of The Month - Thinking, Fast and Slow

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AntiConLX Global 2022 - Why Silos are Impacting Your Pipeline

Mixing in the turbulent economic, political, and environmental factors fuelling a perfect storm in which companies are having to find new creative ways to reach buyers with limited budgets, tools and..

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AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

Winnie and Carlos share the latest stats from the latest State of Sales Enablement.

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AntiConLX Global 2022 - Telling better digital stories with interactive content

During this session, we will be presenting the power of digital storytelling and how you can leverage this method to elevate your brand and business across your entire client journey.

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AntiConLX Global 2022 - Psychology for Tech Usage

Join speaker Katharina Wittgens, Managing Director & Business Psychologist at Innovation Bubble. She covers all things psychology for Tech Usage!

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AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

Real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? And where does personalization fit in?

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AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..

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AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

Using positive digital experiences to grow your customer base can be tough on the best of days. Doing it while the global economic atmosphere is, shall we say, turbulent? That requires even more..

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AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

Join this in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. With Google expiring Expanded Text Ads, the transition to Responsive Ads is more..

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AntiConLX Global 2022 - From Touchpoints to Trustpoints: Building a CX Strategy That Drives Business Growth

In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the..

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AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing..

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AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive level..

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AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification.

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AntiConLX Global 2022 - Bridging the Gap to Web 3

We can bridge the gap between the centralized and permissionless web. In so doing, we will facilitate its mass uptake and allow everybody to enjoy its benefits. After all, isn’t that the whole..

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AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisition. With the progressive demise of third-party cookies, reaching the..

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AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.

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AntiConLX Global 2022 - 98% of your messages suck (according to data)

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..

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AntiConLX DialUp: Steven Bartlett on the Talent War

When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.

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AntiConLX DialUp 2022 with Seth Godin

Catch up on-demand. A look at some of the key trends we have seen play out in the last year and what the year ahead has in store.

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AntiConLX DialUp - Marc Geffen

It's time to get to know the AntiConLX DialUp speakers. Starting with Marc Geffen, VP Research & Strategy at Pulsar.

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AntiConLX DialUp - Malcolm Auld

It's time to get to know the AntiConLX DialUp speakers. Starting with Malcolm Auld, CEO & Founder of The Content Brewery.

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AntiConLX DialUp - Jaime Lopez

It's time to get to know the AntiConLX DialUp speakers. Starting with Jaime Lopez, B2B marketing revolutionary & GM, Marketing Ops at Wartsila.

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AntiConLX DialUp - Andrea Fryrear

It's time to get to know the AntiConLX DialUp speakers. Starting with Andrea Fryrear, Top 50 B2B marketing influencers / Agile marketing leader / Cofounder.

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AntiCon - May 2024

The UK's largest martech, ad tech, salestech & nexttech anti-conference is back this October. We will be joined by a whole host of top industry speakers with a killer line up of sessions tackling all..

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