MarTech News: Round-Up 12/01/23

WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news

News

Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..

Story

What exactly is brand governance and enablement? And how do you master it?

Watch on-demand: What exactly is brand governance and enablement? And how do you master it?

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Video

January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..

Story

Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..

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Resource

Rise of the Machines: Can A Business Be Run Entirely By AI?

We’ve long considered the possibility of machines taking over our lives and dominating business, but could it really happen? Will everything in your office soon be run by machines?

Story

Headless and Hybrid CMS Platforms Buyer Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..

Resource

The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

Story

2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

Resource

How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

Resource

Chaos to Clarity: Tackling Marketing Inefficiencies and Measuring Success

Watch on-demand: Tackling Marketing Inefficiencies and Measuring Success

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Video

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

Resource

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Open Courses

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Edtech – supported with managed services

Learning Delivery Formats

Learning Insights

Marketing Insights

Events

More

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MarTech News: Round-Up 12/01/23

Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

What exactly is brand governance and enablement? And how do you master it?

January Book of The Month 2023: Work/Life Flywheel

Workflow Management Best Practice Guide

Rise of the Machines: Can A Business Be Run Entirely By AI?

Headless and Hybrid CMS Platforms Buyer Guide

The Instagram and Facebook Algorithm Updates for 2023

2023 Predictions for Martech, Salestech and Nexttech

How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

Chaos to Clarity: Tackling Marketing Inefficiencies and Measuring Success

Marketing Attribution Best Practice Guide

LXA