The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


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Is Generative AI the Future of Content?

Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.


What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..

GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

2022 has been the year for GameFi fundraising, in fact, Metaverse and Gaming fundraising saw a huge increase from $874M in 2021, to $2.4B in 2022

Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers  and have higher expectations of being heard, known, and understood.

It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.


MarTech WebSesh - The State of CX: CMO Trends & Insights

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 


The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.

Brands That Have Used Gamification to Cut Through Digital Marketing Noise

The digital universe is getting crowded, and it means consumer attention is waning. There is simply too much for them to see. Instead, brands need new ways to help cut through the noise

AntiConLX Global 2022 - The Power of Emotion in Personalisation

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - The State of Customer Experience 2022

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - Content is Dead. Long Live Content Experiences

1st July 2022, AntiConLX 2022 On Demand

The 3 Biggest Updates in Wearable Tech

With shipments reaching over 533M in 2021, boosted by the development of 5G, wearable tech is becoming a reality for many consumers. 

How Will the Metaverse Revolutionise Immersive Customer Experiences?

As people spend more time in the metaverse, brands have to meet them there. What immersive experience will they create?

Why Events Should Always be Learning Experiences

Forums and events have long been a staple of the industry. But how can they be used to upgrade the skills of your team? How can you inspire two-way communication?

Word of Mouth Marketing: Stats and Trends for 2022

Word of mouth marketing drives a whopping $6T of annual consumer spending and is estimated to account for 13% of consumer sales.

The History of LXA (Formally Known as MarTech Alliance) Sarah O'Neill | 7 April, 2022

How it started....how it's going...


Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 


Is CX a Differentiator? Your Customer Experience FAQs Answered

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and..

Martech WebSesh: 2022 CX Trends decoded: From key report insights to case studies of rich DX activations

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 


The Top Five Virtual Event Trends We'll See in 2022

The virtual events industry is expected to grow ten-fold over the coming decade - from $78B to $774B. So, it shows no signs of slowing down.

2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.



New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

Big changes are coming to the ON24 Platform this month and first on the list are updates to ON24 Engagement Hub and ON24 Target.


Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

DXP Buyer's Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

3 Lessons for Creating a More Unified Customer Experience (CX)

We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.

New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

At ON24, we're constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you.

Geeking out on developing a customer centric product

This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience. 


ROX: Where CX and EX overlap

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

How to Use Technology to Improve Customer Service

Even if you think your customer service is perfect, there's always plenty of room to improve it. Here's how to do that!

What Is a 360 Degree Customer View?

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a 360 view of the customer? 

Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!

The Best of Hybrid, In-person and Virtual Experiences

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. It’s..

How and Why to build Customer Trust

The best ways you and your business can build customer trust, and why this should be a priority. Customer trust is absolutely imperative to have loyalty

WebSesh: Unlocking Exceptional Customer Experience (CX) Through Your Loyalty Marketing Programme

How, oh how, do you unlock exceptional CX in such a disruptive digital age? If you couldn’t make the live sesh, don’t sweat it, we’re about to round it up in words.

Five Ways to Improve Your Customer Strategy

Your Customer Strategy is almost as important as your product these days, so here's 5 steps you can take that will help to improve yours!

How to Launch a Webpage in 3 Days: No Code Required

How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code.

What Is Customer Experience and Why Does It Matter?

We look at the growing importance of customer experience, how it can be measured, improved, and how technology can help.

South Western Railway Chooses Acxiom and Tealium to Transform its CX

Both the pandemic and GDPR regulation have changed the way the travel industry understands and interacts with its customers. As the industry enters its recovery, South Western Railway chose Acxiom..

The Path to CX Individualization in the Age of AI

Optimizely is all about data-driven decisions. But, as Joey points out in his latest webinar for AntiConLX DialUp (Mini), 1/3rd of the companies employees are all there to work directly with..

2021 CX Trends & Insights Research Report

2021 CX Trends & Insights Research Report


Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond. 

Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 

We're Bring CX-y Back: How and When to Measure Customer Experience

CX is basically all about identifying the ingredients to success. It's a little bit of customer trust, and pinch of user interface, a dash of user experience, a tablespoon of KPIs, with a data..

Acxiom Makes Sense of Google's Delay

Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph..

The Upsides of Using Automation in Your Business

The potential positives of using marketing automation in your business, from avoiding errors to saving time and money.

Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..

The How and Why of Customer Satisfaction Surveys

Customer satisfaction surveys can be so valuable, if you ask the right questions, and design your surveys well. Here are our seven best practices for satisfaction surveys.

5 Marketing Metrics You Need To Measure Return on Engagement

It's time to rethink your marketing with metrics that matter. Learn why you need to measure your Return on Engagement in this post.

How DAM Can Turbo-Charge Your Website and Create Powerful Digital Experiences

Want to speed up your website and reduce bounce rate? Find out how image optimization and automation can create powerful digital experiences for your customers.

Announcing ON24 Breakouts

From a webinar to breakout rooms and back — deliver a seamless experience and capture rich audience data with ON24 Breakouts.

Core Concepts of Predictive Marketing: What is Customer Lifetime Value?

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM

See how Dutch hair care specialists Keune leverage Bynder to maintain brand consistency across global markets.

How To Create Human Engagement in a Digital World

B2B marketers have turned to virtual events like never before over the past months. For many, the goal for these events has been to craft authentic, human and memorable experiences that emulate what..

How and Why to Drive Customer Loyalty and Word of Mouth with CX

How and why should you try to implement great CX in your company to drive customer loyalty and increase word of mouth advertising?

Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already..

Remain Competitive By Adding Social Features To Your App

There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up..

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..

A Common Sense Approach to Creating Exceptional Customer Experience

Martech won’t solve your rubbish CX journey design - A common sense approach to creating exceptional customer experience with Tom Goodwin!

Amazon Overtakes Walmart as Top Clothing Retailer in the US - and What This Means for Ecommerce

Amazon now claims a 30% to 35% share of the online apparel and footwear market, Wells Fargo said in a report on Monday. They continued: "Amazon now claims a 30% to 35% share of the online apparel and..

The Dangers of Automation Without Orchestration

You often hear of Automation and Orchestration, but what are they and can you have one in your company without the other?

Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..

The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. 

A History of Boxever

Boxever have recently been acquired by Sitecore, but how did they get to this point. What is Boxfresh and what do they do?

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

In the latest episode of Uncaged Wisdom, Cheetah Digital explore the evolution of loyalty programs within the grocery and supermarket industry.

CDPs Continue to Boom as Bloomreach Acquires Exponea

The CDP momentum is picking up speed with major acquisitions. The latest: Exponea have been acquired by Bloomreach.

Sitecore Receives a Record Breaking $1.2 Billion Investment

Digital experience management software, Sitecore, made martech history as it announced an incredible $1.2 billion investment.

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

5 Useful Tips from Acquia Customers to Make the Pivot to a Digital-First Strategy During COVID-19.

SAP to Acquire Emarsys to Boost Customer Experience Business

SAP to acquire Emarsys to boost Customer Experience business for an undisclosed amount.

Are Episerver and Optimizely About to Transform the DXP Space?

Earlier this month, Episerver, a leading Customer-Centric Digital Experience Platform announced that it has entered an agreement to acquire Optimizely, the leader in experimentation and optimisation.

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities regardless of your business, product or sector.

Go Premium or Go Home

For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web

Use virtual engagement to drive real-world growth

Now’s the time to get innovative and that means making the most of what virtual marketing has to offer.