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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


The Essentials of Customer Data Platforms (CDPs)


Online | £595
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Customer Data Platforms (or CDPs) are one of the hottest martech buzzwords on the block right now. The CDP industry has continued to explode, hitting 101 vendors, 8,400 employees and $2.2 billion in funding, according the to the CDP Institute’s January 2020 Industry Update.

CDPs sit at the very heart of your martech stack and have the ability to transform how you understand, design and deliver amazing customer experience again and again by unifying and interpreting your customer data.

Throughout this course we’ll guide you to decode CDP functionality, features and use cases through understanding how to select one which best matches your business needs.


While you wait for our course to be released download the CDP Buyer Guide eBook

Course Format

Where EdTech meets MarTech

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"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations



"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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Martech Alliance Customers

Events, Learning & Advisory


Who should enrol?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

The Essentials of Customer Data Platforms (CDPs)

The why, who, what and the how of customer data platforms (CDPs)


Module 1:The CDP landscape & evolution


Module 2: CDPs explained; Functions, features & use cases


Module 3: CDPs in action; case studies 


Module 4: How to select a CDP the right way


Module 5: Getting the most from your CDP

Why build your knowledge in MarTech?

It's kind of a big deal...check out some of these digits

MarTech-is-a-big-deal-infographic-lge v2

So why is MarTech Alliance the best in the game?

It's a bold claim!

Meet the Trainer

Carlos Doughty

Chief Marketing Technologist & CEO / Founder
MarTech Alliance

  • A leading authority in marketing technology
  • Over a decade in marketing for a FTSE250 media company helping the world’s largest bank’s drive their marketing
  • Former Chief Marketing Technology Consultant having worked with some of the world’s largest legal, manufacturing, media and banking companies. As well as tech start up and scale ups.
  • Founded MarTech Alliance from his front room.
  • Created the 4Ps of Marketing Technology Framework
  • Produces the annual UK & APAC Marketing Technology Landscape Supergraphic
  • Host of the #MarketingBookClub interviewing the world’s most famous marketers and technologists
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Carlos Doughty

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