Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing. In the past few years, technology has steadily shaped consumer behaviour, demands, and preferences. And where consumers go, marketing follows and takes root.
While people might get tired of it, the fact is that ‘Growth Hacking is Here to Stay’, as technology will continue to drive marketing forward. Of course, there are so many tech buzzwords that have been floating around for a while now, but it's important for marketers to cut through the noise and discover what innovations will impact consumers and, in turn, the marketing landscape. Here are four of them: