Stories | The latest in MarTech, SalesTech & NextTech | Chad Engelgau, Chief Executive Officer, Acxiom

Membership
Courses
Learning Solutions
Resources
Events

ANTICON TICKETS

Courses

AI Marketing (📈 Trending)
Digital Marketing
Martech - Marketing Technology (🔥 Best seller)
Marketing Operations
Sales Enablement & Sales Ops
CX & Omnichannel Marketing
Account Based Marketing
Data & Analytics
Learning Library

Learning Resources

Channel Home: Marketing Capabilities
Guide: Marketing Capabilities Excellence
Checklist: Marketing Capabilities Periodic Table
Events: Marketing Capabilities Leaders Dinner
Latest content: Marketing Capabilities Session Pods & Videos
Video: Mapping and Stacking a High-Performance Marketing Team
Webinar: 2025 Marketing Academy Planning

Marketing Resources

Report: State of AI Marketing & Sales
Checklist: AI Marketing
Guide: Marketing Operations
Guide: Customer Data Platforms (CDP)
Report: State of Martech
Checklist: Martech
All Marketing Resources

In-Person Events

AntiCon, the anti-conference, London
Stream: AI Transformation
Stream: Sales Transformation
Stream: Marketing Transformation
Find your Stream
Marketing Leaders Dinner
AntiCon May 2025 Agenda

More

Partner With Us
Current Partners
Speaker Application
AntiCon Gallery

Membership
Courses
Learning Solutions
Resources
Events

ANTICON TICKETS

Courses

AI Marketing (📈 Trending)
Digital Marketing
Martech - Marketing Technology (🔥 Best seller)
Marketing Operations
Sales Enablement & Sales Ops
CX & Omnichannel Marketing
Account Based Marketing
Data & Analytics
Learning Library

Learning Resources

Channel Home: Marketing Capabilities
Guide: Marketing Capabilities Excellence
Checklist: Marketing Capabilities Periodic Table
Events: Marketing Capabilities Leaders Dinner
Latest content: Marketing Capabilities Session Pods & Videos
Video: Mapping and Stacking a High-Performance Marketing Team
Webinar: 2025 Marketing Academy Planning

Marketing Resources

Report: State of AI Marketing & Sales
Checklist: AI Marketing
Guide: Marketing Operations
Guide: Customer Data Platforms (CDP)
Report: State of Martech
Checklist: Martech
All Marketing Resources

In-Person Events

AntiCon, the anti-conference, London
Stream: AI Transformation
Stream: Sales Transformation
Stream: Marketing Transformation
Find your Stream
Marketing Leaders Dinner
AntiCon May 2025 Agenda

More

Partner With Us
Current Partners
Speaker Application
AntiCon Gallery

Menu

Membership
COURSES FOR INDIVIDUALS
LEARNING SOLUTIONS
LEARNING RESOURCES
MARKETING RESOURCES
Events

Three Practical Principles for Being Data-Driven

Partner Content

Topics

Strategy & Trends Data MarTech Content & Engagement Browse all partner People & Skills NextTech B2B Marketing Experience news Marketing Operations Book Club SalesTech book club feat Digital Working Artificial Intelligence (AI) anticonlx global

Three Practical Principles for Being Data-Driven

Be Data-Driven or Be Displaced

LXA

🏠 | LXA HQ, 86-90 Paul Street, London, EC2A 4NE
✉️ | hello@lxahub.com

COMPANY

Teams: Marketing Learning Library Membership & Workshops
Individuals: Marketing training courses
Events: The anti-conference: AI, Marketing & Sales Transformation Decoded
Marketing Resources
About us
Get in touch
T&Cs
Cookies
Privacy Policy

TOP COURSES & MEMBERSHIP

AI Marketing Training Course
Marketing Operations
CX & Omnichannel
Martech
Digital Marketing
Learning Library: Martech, Data & Marketing Ops

TOP REPORTS & GUIDES

AI Marketing & Sales
Martech
Customer Data Platforms (CDPs)
Sales Enablement
Marketing Operations

Copyright © 2024 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461