$30M Series A, Backed by Menlo Ventures and Anthropic's Anthology Fund

Nectar Social has raised a $30 million Series A led by Menlo Ventures and its Anthology Fund, created in partnership with Anthropic. True Ventures, GV, and Gwyneth Paltrow's Kinship Ventures also joined the round. The company has around 58 employees and is officially launching Nectar Agent, its autonomous AI agent for brand marketing, today.

What Nectar Actually Does

Nectar was founded in 2023 by sisters Misbah and Farah Uraizee, both former Meta leaders. Farah scaled Facebook Groups past a billion users as an engineering leader. Misbah led product for News Feed and Creator Monetization at Meta and X.

The company came out of stealth in 2025. Its pitch is simple to state and hard to build: unify social intelligence, community management, creator workflows, and conversational commerce into one system, then run an autonomous agent on top of it that operates in the brand's voice across every conversation that matters.

Brand teams keep ownership of voice, strategy, and approvals. Nectar Agent runs the operation underneath that.

The Traction Behind the Round

Less than a year out of stealth, Nectar already handles more than 10 million conversations a week across pre-purchase, post-purchase, and creator workflows, growing 5x in the last three months alone.

The company has attributed $100 million in revenue back to social, engaged over 50 million consumers, and now powers more than 80% of brand social interactions for the customers it serves. Customers include e.l.f. Beauty, Babylist, Figma, Graza, Liquid Death, Caraway, and Kosas, alongside a number of Fortune 500 brands.

Ekta Chopra, Chief Technology and AI Officer at e.l.f. Beauty, said Nectar had folded customer experience, influencer, social marketing, and insights work into one system, lifting response rates by 60% and giving the brand its first clean line from a social conversation to revenue.

Why Investors Are Paying Attention

Amy Wu Martin of Menlo Ventures, who joins Nectar's board with this round, pointed to customer love as the reason for the bet. The framing from the round is that Nectar collapses an outdated marketing stack while opening new social commerce revenue at the same time, which is a harder combination to pull off than either one alone.

The official data partnerships across Meta, TikTok, LinkedIn, Reddit, and X matter here too. Access like that is not trivial to negotiate, and it is a meaningful part of what makes an autonomous agent viable at brand scale rather than staying a demo.

What It Means for Marketing

The conversations that shape what people actually buy have moved into DMs, comments, and group chats. That is a volume problem no human team can realistically staff, and it is exactly the gap Nectar is positioned to fill.

This round lands in a familiar pattern for 2026: agentic tools moving from single-task assistants into systems that own an entire operational layer. Community management and social response have long been treated as a cost center. Nectar's bet is that the same layer can become a direct line to revenue once an agent is trusted to run it in real time.

For marketing teams still testing agents on first-draft captions or comment triage, Nectar's raise is a signal of where the category is heading next: from assisting the team to running the channel.