The Zeotap Composable CDP is now live as a Snowflake Native App and available on Snowflake marketplace for easy installation. You can find it on the Snowflake Marketplace, install it into your own Snowflake account, and have a working customer data platform sitting next to your data before your next architecture review meeting would have finished.

We want to be precise about what “native” means here, because the word has been doing a lot of unpaid overtime in this industry.

The problem with how CDPs are built

Every CDP has the same awkward opening line: “First, send us your customer data.”

Traditional CDPs copy your data into their cloud and keep it there. You pay to store it twice, you sync it forever, and your security team gets a new vendor to worry about. Composable CDPs improved on this. They query your warehouse instead of copying it. But the application itself, the part that resolves identities, builds audiences, and pushes them to Meta and Braze, still runs on the vendor’s servers. You allowlist their IPs. Their control plane sees your query patterns, your metadata, your audience definitions. The query moved into your warehouse, but the brain did not.

For a retailer running campaigns, this is a tolerable inconvenience. For a bank, an insurer, or a telco, it is six months of vendor risk assessment, data processing agreements, and a residency question that never gets a clean answer.

We kept meeting the same enterprise buyer. They had already bet on Snowflake. Their customer data was there, governed, access-controlled, in the region their regulator cares about. And every CDP conversation started by asking them to punch a hole in that.

What we built instead

The Zeotap Composable CDP runs entirely inside your Snowflake account. Not a connector to it. Not a feature of it. The full platform: agentic AI, identity resolution, profile unification, segmentation, journey orchestration and activation to downstream destinations.

This is possible because of Snowpark Container Services, Snowflake’s infrastructure for running containerised applications inside a customer’s account. Most vendors use the Native App framework to ship a single feature into your account while the product stays home. We used it to ship the product.