4 Common Myths Debunked about MarTech Roles
There’s not just one role or job description associated with martech professionals. We are called “Demand Generation Managers”, “Marketing Operations”, “Marketing Revenue Ops”, or “Marketing Technologists.” It’s a role that has been around for a few years but is still evolving in terms of organisational hierarchy and areas of expertise.
When I tell people what I do outside of my industry, I usually get one of those confused, quizzical looks and I have to pretend I’m talking to an eight year old (no offence to you folks, we just use way too many jargon terms in our line of work).
However, there seems to be a common misconception about the skills and capabilities of martech pros. And this isn’t just me talking. I decided to poll quite a few of my colleagues to see if we were all seeing the same pattern. And I came up with a few mythbusters of my own...