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Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.
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Why it's Important for the CMO to be Friends with Sales and CSM

Why it's Important for the CMO to be Friends with the Head of Sales and CSM.
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Who Should Own the Salestech Budget? Marketing or Sales?

When the right salestech falls in the right sales team's hands, magical things can happen for your cash money. But who should own the budget - marketing or sales?
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What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

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What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..
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What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.

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What's the Role of a Modern Sales Enablement Manager?

What is the job and role of a Sales Enablement Manager? As a Sales Enablement Manager, you're the go-to person for sales reps whenever they need to brush up on their knowledge. You don't just have to..
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What is The Future Of SalesTech?

Sales tech has seen quite a few years of sustained growth, with investment rising dramatically. But what does its future look like?
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Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Ulisse Sarmiento on The Secret Ingredients to CX Excellence
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UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
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Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!
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Top 5 Ways to F&#k Up Your Salestech

We're about to break down our top 5 ways to ensure your salestech gets well and truly f&#cked up. Don't say we didn't warn you...
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The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..
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The Top 4 Salestech Trends in 2021

From driving speed to lead, improving lead coverage to better understanding your prospective customer, here’s how the top 4 salestech trends of 2021 can serve as your sales team’s secret selling..
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The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech. 
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The State of Sales Enablement in the Age of AI

Watch on-demand: Improve your sales enablement strategies with the latest insights on the state of sales enablement in the age of AI. Discover how technology and advanced training can revolutionize..
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The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

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The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?
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The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.
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The 2021 SalesTech Landscape has Landed

Nancy Nardin and her trusty team at Smart Selling Tools have just released the 2021 SalesTech Landscape for the world to see.
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Superpowers for Supermarketeers: How to power-up your content machine in 4 steps

Watch on-demand: top tips and best practices to optimise tools and workflows for productivity and ROI,
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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..
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State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..
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SOPs (Sales Operations Professionals): The Role Explained

SOPs (Sales Operations Professionals): The Role Explained
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Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books
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Salestech: What it is and Why it Matters

Marketing and sales teams are merging like never before, making it crucial for marketers to be clued up on the world of salestech. Find out more here
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Salestech: Stats and Trends for 2023

What does the current and future salestech landscape look like? Here's some statistics and trends to help you figure it out.
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Salestech Continues to Explode: Highspot Raises $200 Million

Salestech continues to explode as Highspot announces cashing in $200 million in their latest Series E funding.
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SalesTech Buyer Guide (2nd edition)

Salestech is where sales and technology meet. 
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Salesforce Signs the Deal with Slack for $27.7 Billion

The deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion.
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Salesforce in Talks to Buy Slack Technologies

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday.
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Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..
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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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Sales and Marketing Alignment: Stats and Trends for 2022

Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on. 

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Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

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Mastering the Sales Game: Proven Strategies for boosting sales performance

Watch on-demand: Mastering the Sales Game, Proven Strategies for boosting sales performance
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Improve sales productivity with go-to-market alignment

Watch on-demand: how to optimise your GTM alignment to forge a stronger future.
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How to Use Storytelling in Your Sales

Sales storytelling is both an art and a science. So how can you create a narrative that creates a connection with your prospect?
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How to Source Over €1.5M+ of Qualified Sales Pipeline in 12 Weeks

Watch on-demand: How to Source Over €1.5M+ of Qualified Sales Pipeline in 12 Weeks

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How to Increase Online Sales Using Live Chat

Online businesses often look to leverage their sales and business by using social media and community to their fullest potential. This means developing the right brand messaging while communicating..
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How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.
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How To Create Predictable, Scalable Sales Revenue

How do you achieve predictable and scalable sales revenue in your business? Thanks to the MarTechFest Dial-Up and Arron Ross, you can know!
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How to Build the Ideal Sales Tech Stack for Your Team

Think more master craftsman, less cowboy builder. With companies using more and more technology to improve their sales productivity and win more deals, the perfect SalesTech stack is more vital than..
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How to Build a High-Performing Operations Teams for Sales and Marketing

Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing

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How to Build a High-Performing Operations Teams for Sales and Marketing

Watch on-demand: this session will provide valuable insight and actionable tactics for building a successful operations team that drives business results.
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How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?
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Getting Started with Conversational Marketing

Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape to learn.
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Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

Watch on-demand: Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems
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Digital Sales Transformation 2023/24 USA

While technology has redefined the way we connect and do business, the essence of genuine human interaction sometimes seems lost amidst the screens and algorithms. It’s easy to reminisce about the..
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Digital Sales Transformation 2023/24 UK

While technology has redefined the way we connect and do business, the essence of genuine human interaction sometimes seems lost amidst the screens and algorithms. It’s easy to reminisce about the..
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Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

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Call Centres and Contact Centres: What's the Difference?

What are the main differences between Call Centres and Contact Centres, and when should your business use which one?
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Building a Sales & Marketing Operations Dream Team for a $20Bn Company: The Story So Far

Nina Bennet talks about building a dream team, what they have learned along the way and what's next.

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Building a Marketing & Sales Operations Machine

An overview of Eaton's own Nina Bennet at AntiConLX 2019. Building a Sales & Marketing Operations Dream Team for a $20 Billion Company: The Story So Far
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AntiConLX Global 2022: Turning Account Intelligence into Action

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: 5-Step Guide for Improving Sales and Marketing Communications in a Digital World

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX DialUp: Creating Predictable and Scalable Revenue

Catch the session from Aaron Ross, CEO and founder of Predictable Revenue - available now on demand
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AntiConLX DialUp with Aaron Ross

Watch this virtual event covering the 'The State of Sales Enablement' and submit your questions for our guest speaker and panellists on-demand
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AntiConLX DialUp Middle East

Watch on-demand: We are kicking things off with a virtual session for the Middle East community, and the launch of the region’s State of Data-Driven Marketing research, with LXA CEO and Founder,..
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AntiCon DialUp: The State of AI in Enablement

Join our latest event on the state of AI enablement with Seismic, the global market leader in enablement. In their session they will unpack insights from nearly 1,400 leaders in Sales, Enablement and..
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AntiCon - May 2024

The UK's largest martech, ad tech, salestech & nexttech anti-conference is back this October. We will be joined by a whole host of top industry speakers with a killer line up of sessions tackling all..
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Adobe Expands Customer Data Platform to Include B2B Sales

Adobe have just announced its intention to create a CDP for B2B customers, a key market area where this kind of data consolidation had been lacking, until now.
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6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?
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5 Ways Your Marketing Team Can Help Sales

Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..

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5 Steps to Achieving Sales and Marketing Alignment

 Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!
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2024 Predictions for Marketing & Sales Technology

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more. 
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2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.
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