Agency & Consultancy Learning.

Academies & Membership.

Keep Upgrading your Agency's skills in Data, Tech & AI.

Train your team

We’re passionate about education and focused on marketing transformation. We’ve developed and delivered events, resources and most importantly…lessons for marketing, sales and tech professionals.

We’ve delivered over 500+ learning experiences to a global community of 200k+ marketers, sales operations and enablement professionals, technologists and consultants.

Our training portfolio spans all areas of marketing transformation. AI to Automation to personalisation, DX to data management, CX mapping to tech stacking, martech to salestech , enablement to activation.



Access all courses.
All lessons.
All resources.
All year.
All you can learn.



Pick courses and classes, we then create a private co-branded workspace to launch your academy. 

Plus, an option to request custom academy development from content creation to delivery options; on-demand to live, online to in-person.


Want training options for your team?

Chat with one of our team about preferential pricing for our academies and membership options.

LXA Learning Portfolio



50+ Lessons

A range of classes from across foundations to advanced, covering the marketing spectrum across:

  • Data driven marketing including CDPs
  • Martech & marketing operations
  • Account-based marketing
  • CX Mapping & Omnichannel design
  • Channel playbooks across email marketing, SEM/SEO, content marketing & outreach, etc. 
  • Sales enablement & sales operations 
  • Marketing modelling & budgeting
  • Growth marketing methodology
  • Ecommerce
  • Multi-variant testing
  • Conversion rate optimisation (CRO)
  • UI/UX
  • Campaign operations
  • Personalisation & real-time marketing
  • Marketing automation
  • Marketing analytics

30+ Resources

Unlock access to a library of downloadable, practical tools, frameworks and resources that are ready to use beyond the course

  • Martech maturity assessment framework
  • RFP template
  • CX journey mapping model
  • Stack gap analysis
  • Martech initiative planning and scoring card
  • Strategic business impact model
  • Vendor selection scorecard
  • Marketing and sales enablement scorecard
  • Campaign briefing template
  • And much more 


Resource-CDP-Vendor ScoreCard Template-Budgeting-3500x2500px


10+ Courses & Workshops

Available on-demand, cohorts and group digital academies

Workshop: Digital Asset Management

Learn how to maximise your Digital Asset Management investment with our comprehensive online workshop. Enhance brand consistency and streamline workflows. 

[LIVE] Workshop: AI Enabled Marketing

Learn how to build and embed an AI-enabled approach to marketing excellence. Unpack the history of AI and its practical applications in marketing. Gain practical insights, tools, and resources for..

Workshop: Customer Data Platforms

Improve your marketing strategies and customer experiences with our free workshop on customer data platforms. Learn how CDPs can enhance your organisation's data-driven approach and gain valuable..

Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.


Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.


Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.


Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come


Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.


Learning Design

Course Instructors



Carlos Doughty


Darrell Alfonso

Course Instructors


Rachael Smith

Rachael Smith

Richard Nolan

Richard Nolan

The Opportunity




Is the size of the 
global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.



Of today’s marketing 
budgets are allocated to martech spend.

Training designed for teams of...


  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Sales
  • Business Development
  • Career Movers

Example job titles: Account Managers, Marketing Managers, Operations Managers, BDMs, etc. 


  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Sales 
  • Revenue
  • Growth

Example job titles: Strategists, Commercial Leads, Heads & Directors of Digital, GMs, MDs, etc.


  • Marketing Operations
  • Marketing Automation
  • Marketing Technology
  • Agency MDs / Consultants
  • CRM / CDP / Data
  • Digital marketing
  • SEO
  • ABM / Demand Generation
  • Sales Operations
  • Sales Enablement / Engagement
  • Sales Coach / Trainer
  • Revenue / Growth Operations
  • Transformation / Innovation
  • Strategists
  • Digital

Examples job titles: Martech Consultants, Data and AI Consultants, Solution Architects, etc.

L&D Teams


Are you looking to build your agency's digital capabilities?
Get in touch to find out about LXA Agency & Consultancy training options.

"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations



"I have completed two cutting-edge courses from LXA: Marketing Technology Essentials and Digital Transformation Essentials. Led by industry experts Carlos Doughty and Tom Goodwin respectively, these courses provided deep dives into the evolving landscapes of MarTech and digital transformation. As digital trends evolve, understanding the intricate dynamics of Marketing Technology and Digital Transformation is crucial for aligning strategies with the latest industry standards. The comprehensive insights and tools provided in these courses empower strategy formulation across all funnel stages, enriching both digital and data-driven strategies. I encourage my peers to consider such learning opportunities to stay at the forefront of industry trends and continue driving substantial business growth."

Strategy Director



"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"

Digital Strategy Director | Global Marketing Ops & Automation



Why work with us?

Topic expertise - LXA is deeply focused on the marketing, growth, sales and tech space. Offering a comprehensive mix of events, lessons, courses and resources. LXA has delivered over 500 learning experiences to its community of 200k+. 
Strategic insights - LXA’s insights uniquely informed from quarterly interviews and surveys with over 2k enterprise CMOs, CGOs, CSOs and CROs.
Practitioner design - LXA courses, lessons, content and events are crafted with industry leading practitioners with decades of experience. And the world’s leading thought leaders such as Scott Brinker speak at their events.
Tech & data expertise - LXA is vendor agnostic but partners with the markets most recognised martech companies including Adobe, Tealium, Meta, Treasure Data and plenty more. It also works with the world’s leading data  professional service providers such as Acxiom.
CS & Operational Excellence - The LXA team, ways of working and business infrastructure are set up to run as an extension of the client and manage operations and experience seamlessly.

Chat with our team on your agency training needs.


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