Marketers, you can now binge the latest episode of #MarTechFest Dial Up - the online edition of your fave anti-conference. (Just keep scrolling)
We're joined by hosts of 'This Old Marketing' podcast and marketing legends Joe Pullizzi and Robert Rose for the session:
Marketing trends, planning & predictions. Roll back to roll forwards: A look at some of the key trends we have seen play out in the last year and what the year ahead has in store
In this session you'll discover:
- The biggest marketing failures of the year - how audio platform Clubhouse wasn’t ready for their growth, and what they should’ve done.
- The abundance of platforms available for marketers, and where to avoid. It’s all about staying away from “The Mountain of meh”, and weak content.
- That organic social is dead and has been dead. Who has turned away from social, and why does it work?
- Web 3.0 and what it will mean for marketers, and content marketing.
- Personalisation – the sexiest thing no one is doing. Personalisation has barely evolved. People want personal content, so how do we target that person, in their own time?
- Tech company and media company buddy-ups. Becoming multi -revenue generating is key. Are you building a media company, or are you buying a media company?
- 2022 thoughts and predictions.
Now available on demand for your viewing pleasure. Binge your heart out.
