Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
18th October 2023
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
18th September 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
18th September 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.
6th November 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
18th September 2023 | This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to..
On-demand | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.
18th September 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
18th September 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.
6th November 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
18th September 2023 | This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to..
On-demand | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
Godin is the author of 18 best-sellers. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing everything.
An entrepreneur, speaker, author, podcaster. Founder of multiple startups, including the Content Marketing Institute, the leading content marketing educational resource for enterprise brands
Entrepreneur, Youngest-ever Dragon to join BBC's Dragons' Den, host of Confessions of a CEO podcast, speaker and author
Author, Senior Director & Head of Marketing Moody's Analytics. CMO at Validator, TEDx Talk speaker, Christine was voted #1 Woman in Tech by B2B Marketing and much more.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..
Customer service is considered a priority for many companies. But who's responsible?
Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time. But what is metatech, and what does it mean for the future of well, everything?
A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..
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