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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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The LXA Membership gives you the tools to build your skills in marketing, sales, and tech

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Upcoming Courses

LXA MBA: Essentials of Marketing Operations

20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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LXA MBA: Essentials of Marketing Technology

20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.

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LXA MBA: Essentials of Sales Enablement

20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Workshop: Marketing Operations Mechanics

20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..

Course

LXA MBA: Essentials of Account Based Growth

Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

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LXA MBA: Essentials of Growth Hacking

Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

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The State of Martech

2022/23

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2023 Predictions for Martech, Salestech and Nexttech

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Growth Hacking Best Practice Guide

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The State of CX 2022

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UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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No Code/ Low Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.
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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..

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Martech Day 2022: The Release of the 2022 Supergraphic

Scott Brinker and Frans Riemersma, supported by LXA, give us a run down of the martech industry as a whole, and release the anticipated 2022 supergraphic.
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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

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The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

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Periodic table of Martech and Marketing Operations

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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

Metaverse and Marketing: Stats and Trends for 2022

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

Gamification in Marketing: Stats and Trends for 2022

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

What's The Difference Between Web 1.0, Web 2.0, And Web 3.0?

What is Web 3.0? Well, you can't begin to understand the third one, without understanding what came before it. So, what is Web 1.0? What is Web 2.0? And what will the web look like in the future?

What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

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AntiConLX DialUp with Aaron Ross

22 Feb | Join this virtual event covering the 'The State of Sales Enablement ' and submit your questions for our guest speaker and panellists
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AntiConLX DialUp with Frans Riemersma

23 Feb | Join this virtual event covering the ' Secrets to CX Success' and submit your questions for our guest speaker and panellists
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AntiConLX Global is back for 2023

25th May 2023, London | Join 1000+ marketing, sales and tech professionals for the anti-conference where technology meets marketing, sales & experience

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Featured eBooks

Headless and Hybrid CMS Platforms Buyer Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
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2023 Predictions for Martech, Salestech and Nexttech

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State of Sales Enablement 2022/23

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The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

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A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..
Resource

Growth Hacking Best Practice Guide

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 
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CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection. 

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How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve

The State of CX 2022

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..

UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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No Code/ Low Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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ABM Best Practice Guide

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Marketing Leaders Book Club

Each month we're mailing a marketing & technology best-seller to an exclusive selection of fine, like-marketing-minded leaders.

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