With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
7th March 2024
Join us for the exclusive invite only event for leaders in marketing capabilities.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come
This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
Godin is the author of 18 best-sellers. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing everything.
An entrepreneur, speaker, author, podcaster. Founder of multiple startups, including the Content Marketing Institute, the leading content marketing educational resource for enterprise brands
Entrepreneur, Youngest-ever Dragon to join BBC's Dragons' Den, host of Confessions of a CEO podcast, speaker and author
Author, Senior Director & Head of Marketing Moody's Analytics. CMO at Validator, TEDx Talk speaker, Christine was voted #1 Woman in Tech by B2B Marketing and much more.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
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