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LXA CMO Summit

Join industry leaders at the exclusive CMO Summit on October 13-14, 2025, in London for actionable insights, networking, and premium experiences focused on AI and marketing strategies.

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Building Marketing Skills & Knowledge in an AI Era for Human & Digital Employees (Agents)

Tuesday 8th July, 4pm BST / 8am PDT / 11am EDT - Discover how AI transforms marketing teams, enhances capabilities, and shapes strategies in our upcoming session with Carlos Doughty. Join us to..

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Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..

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AntiCon DialUp: Personalisation at scale with AI Decisioning

Tuesday 15th July, 15:00 GMT / 16:00 CET / 10:00 EST - This session explores how WHOOP, the human performance company, is transforming its lifecycle marketing strategy using AI decisioning to deliver..

Event

Marketing Leaders Dinner & Forum

Join us on Thursday 10th July for an exclusive VIP marketing and technology leaders dinner at The Ivy Brasserie in Soho, with a guest speaker Tim Flagg, CEO & Co-Founder of AIUK.

Event

Certificate: Next-Gen Digital Marketing Course

25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.

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Certificate: AI Marketing Course

Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. This course is designed for marketing professionals looking..

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Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

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AI Marketing & Sales Periodic Table

This AI Marketing periodic table pulls together all the key pieces of a solid AI-powered marketing strategy into one easy-to-follow guide. It's a blueprint for making a real impact and ensuring AI..

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Workshops & Masterclasses

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Certificate: Next-Gen Digital Marketing Course

25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.

ENROL

Course

Certificate: AI Marketing Course

Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. This course is designed for marketing professionals looking..

ENROL

Course

Certificate: Data and Analytics Course

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

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Course

Certificate: Account Based Marketing (ABM) Course

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

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Course

Certificate: CX & Omnichannel Excellence

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..

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Certificate: Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Course

Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Most Downloaded Guides

CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

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Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

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Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey

Resource

Video Marketing Buyer Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

Resource

Latest Research Reports

The State of Martech Report

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State..

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Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

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Resource

Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy.

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The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

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