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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Editor's recommendations

The State of CX 2022

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..

UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Low Code/No Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
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Headless and Hybrid CMS Platforms Buyer's Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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Video Marketing Buyer's Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

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The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.
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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..

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Martech Day 2022: The Release of the 2022 Supergraphic

Scott Brinker and Frans Riemersma, supported by LXA, give us a run down of the martech industry as a whole, and release the anticipated 2022 supergraphic.
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The State of Martech Report

This report, is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends

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AntiConLX DialUp N.America with Scott Galloway

19th October 2022, Online
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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Marketing Leaders Book Club - Superfans

It's easy to forget about the people behind the data. In his book  Superfans,  Pat Flynn shows how you can create your biggest supporters from the smallest group. 
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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

Metaverse and Marketing: Stats and Trends for 2022

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
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What's The Difference Between Web 1.0, Web 2.0, And Web 3.0?

What is Web 3.0? Well, you can't begin to understand the third one, without understanding what came before it. So, what is Web 1.0? What is Web 2.0? And what will the web look like in the future?

What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..
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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

DOWNLOAD

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Upcoming Events & Courses

In-person and online

AntiConLX Global: Where technology meets marketing, sales & experience

21st Oct 2022, London

AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.

Event

AntiConLX DialUp N.America with Scott Galloway

19th October 2022, Online
Event

AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

Event

LXA MBA: Essentials of Marketing Operations

4th Nov 2022

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

LXA MBA: Essentials of Marketing Technology

4th Nov 2022

This course covers the A-Z of auditing and developing your marketing technology strategy.

Course

LXA MBA: Essentials of Growth Hacking

4th Nov 2022

This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

Course

LXA MBA: Marketing Operations Mechanics

4th Nov 2022

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

Course

LXA MBA: Essentials of Sales Enablement

4th Nov 2022

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

Course

LXA MBA: Essentials of Account Based Growth

4th Nov 2022

This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

Course

Featured eBooks

How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve

UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
Resource

Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
Resource

Low Code/No Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
Resource

Headless and Hybrid CMS Platforms Buyer's Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
Resource

Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
Resource

Video Marketing Buyer's Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

Resource

The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.
Story

ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
Resource

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
Resource

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers
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Social Media Management Buyer's Guide

Social media has come a long way since its first incarnation as forums and message boards.  
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SalesTech Buyer's Guide (2nd edition)

Salestech is where sales and technology meet. 
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Journey Orchestration Engines Buyer's Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..
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SEO Technology Buyer's Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
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Marketing Leaders Book Club

Each month we're mailing a marketing & technology best-seller to an exclusive selection of fine, like-marketing-minded leaders.

And you could be one of them...

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