Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
(If you're looking for the 2020 version of our martech landscape head here).
Inspired by the one and only Scott Brinker and his global edition, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech Landscape - UK version.
We're pretty excited to release this labour of love in to the world, so if you'd like to download a high resolution version of the landscape - drop your details in the form yonder and we'll send you your very own download link.
We'll also let you peek behind the curtains and see how it all came together with the original spreadsheet outlining the vendors and their classifications.
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