Event Assessment & Selection Toolkit
A guide for sponsoring events
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A free scoring tool for anyone deciding where to put sponsorship budget. Score any event you're considering against 12 criteria, weighted by what actually matters to you, and get a clear verdict plus the questions to ask before you sign.
Every quarter brings another inbox full of sponsorship decks, each one claiming to be the room your buyers are in. Most teams end up deciding on gut feel, a founder's opinion, or whoever pitched hardest, not a consistent process. The Event Assessment & Selection Toolkit gives you that process, and it works for any event on your shortlist, not just ours.
How it works
- Fill in the form to access the tool.
- Name the event you're assessing.
- Score it across 12 criteria in four categories: Experience & Format, Audience Fit, Content & Programme, Partnership fit each with a written 1–5 guide, so you're scoring against a definition, not a guess.
- Weight each criterion Low, Med, or High, or mark it N/A to exclude it. Your overall score reweights live as you go.
- Get your verdict. A 0–100 fit score, broken down by category.
- Save or print your report as a PDF, this tool can be downloaded and used for evaluating all upcoming events you wish to evaluate.
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