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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

So now we are settled into the new normal. Covid-19 rates are barely under control, lockdown is being eased, carefully or wantonly depending on your location and perspective, we are learning to shout because I don’t know how good a job face masks do at protecting us (or others) – especially as we keep handling these germ-traps, but they do a jolly good job at muffling speech.