The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

So now we are settled into the new normal. Covid-19 rates are barely under control, lockdown is being eased, carefully or wantonly depending on your location and perspective, we are learning to shout because I don’t know how good a job face masks do at protecting us (or others) – especially as we keep handling these germ-traps, but they do a jolly good job at muffling speech.