State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What do Marketers Need to Know About Data Privacy?

Marketers love data. At first glance, it’s a panacea, making it possible to hyper-personalise campaigns and messages, customise content down to the individual customer, and accurately attribute marketing spend to outcomes.

We call this data-driven marketing and it can’t happen without, well, lots and lots of data.