Everywhere we turn today, it seems there’s a video playing — millions of minutes of live and on-demand video daily, all trying to grab our attention. Competition to earn eyeballs is fierce, so video technology is constantly shifting to cater to evolving audience desires — whether it be improving load times or optimising video for smaller screens.

For today’s businesses, video is scalable, which means it can be used for each unique use case. This also means video may expand beyond just sales and marketing and be used within human resources, internal communications, customer success and more. The bottom line is video connects us to one another, so why not leverage it everywhere we can?

In this piece, we’ll look at how to improve your reach to your external audience.