Resources Hub

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

A talk about marketing operations and how organisations are now seeing how important marketing operations are.

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.

As part of our Explainer Series, Andrew delves into the world of..

Customer service is considered a priority for many companies. But who's responsible?

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

Trends in marketing automation and lead generation in this year and the whole decade. 

Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..

8 Step Campaign Framework to creating a powerful marketing campaign. 

Little bit of CRM news for you today. Hold onto your hats. 

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

Moni talks about the role of marketing operations and how to have a philosophical approach to operations. 

Carlos talks about the change in learning and Martech. 

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

This course covers the A-Z of auditing and developing your marketing technology strategy.

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

How to use agile principals and practices to work more effectively in crazy times of change.

A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source.