The History of Marketo

Marketo is one of the most connected and open marketing platforms available to marketers, and supports both large enterprises and small businesses, across a bunch of different industries.

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2022's 10 Most In Demand Skills for Technology and Marketing

Upwork the world's work marketplace, has announced the 10 most in-demand skills for technology, marketing, and customer service independent talent on Upwork in 2022.

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MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..

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MarTech News: Round-Up 13/01/22

Optimove Raises $75M. T-Mobile Acquires OctopusInteractive. Yahoo Announces a New Partnership With Mikmak. AskNicely Raises $32M. Tech Mahindra Buys Allyis India and Green Investments for $125M. ..

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Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organization fit to campaign ops, to tech and project management - and everything in-between.

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Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Certificate: MarTech - Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Course

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

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Learning Resources

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The History of Marketo

2022's 10 Most In Demand Skills for Technology and Marketing

MOPs vs Marketing Technologists - What's the Difference?

MarTech News: Round-Up 13/01/22

Certificate: Marketing Operations Course

Certificate: Sales Enablement & Sales Ops Course

Certificate: MarTech - Marketing Technology Course

2021 Trends & 2022 Predictions for Martech and Marketing

Top 10 NFTs Created by Brands

We Must Quit Our Unhealthy Obsession with Leads

What is Natural Language Processing (NLP) Based Marketing?

Microsoft Acquires Activision in $68.7bn Metaverse Move

LXA