Resources Hub

Interview - Marketing Book Club - 'Indistractable' - Nir Eyal

This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.

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Managing Data Privacy - Legal + Marketing Technology

This presentation looks at data privacy and how you can manage your data privacy.

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Social listening - Marketing to the New Mainstream: An agile approach to trend & audience intelligence

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 

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Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.

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Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

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Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

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What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero. 

BIMI..

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The ingredients to successfully driving omnichannel personalisation at scale

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The future of digital working - perspectives from a tribe of GenZ marketing consultants

Watch this session from Jay Richards, founder of Imagen Insights, a qualitative and quantitative insight sourcing company from the global Gen Z community.
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Creativity & ML - Where Machine Learning Meets Human Creativity

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 

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A Methodology for Exceptional Marketing

A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..

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Automating Your ABM Strategy..the wrong way

Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion. 

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