IAB Europe's Cookie Consent Framework Breaches GDPR Rules

In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR.Â

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Ideal Customer Profile vs Buyer Persona: What's the Difference?

A BP and an ICP have plenty of similarities, in so the fact that your team can use them to develop guidelines to quantify leads. But, it's how and when you use them which creates the difference

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Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

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IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Click to find out how Adverity helped IKEA create an easier and more streamlined way to collect and store data.

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Improve sales productivity with go-to-market alignment

Watch on-demand: how to optimise your GTM alignment to forge a stronger future.

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Improve Your Companyâs Employee Education With Webinars

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

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In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

While vanity metrics can provide useful insights into the success of your content, these numbers should not be tied into ROI.

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In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..

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Increase advertising spend efficiency through conversion rate prediction

20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively.

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Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

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Infographic: What Comes Next in the Omnichannel Experience?

Bringing you the latest consumer trends from shopping enthusiasts - what they are looking for in the retail experience, and how brands can use these insights to attract and retain this most dynamic..

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Innovations That Are Shaping Marketing Tech in 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing.

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IAB Europe's Cookie Consent Framework Breaches GDPR Rules

Ideal Customer Profile vs Buyer Persona: What's the Difference?

Identifying Marketers' Biggest Challenges and Tackling Them Head On

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Improve sales productivity with go-to-market alignment

Improve Your Companyâs Employee Education With Webinars

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

In Praise of the Marketing Technology Landscape Supergraphic!

Increase advertising spend efficiency through conversion rate prediction

Influencer vs Affiliate Marketing: Who Wins?

Infographic: What Comes Next in the Omnichannel Experience?

Innovations That Are Shaping Marketing Tech in 2020

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