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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

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Marketing Leaders Book Club: Digital Darwinism 2nd Edition by Tom Goodwin

Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today.
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Marketing Leaders Book Club - Superfans

It's easy to forget about the people behind the data. In his book  Superfans,  Pat Flynn shows how you can create your biggest supporters from the smallest group. 
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Marketing Leaders Book Club - Hacking Growth

How can companies continue their growth, without sinking huge amounts of money they don't have, into projects that might not even work? Hacking Growth by Sean Ellis and Morgan Brown has the answer. 
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..

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Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..
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Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books
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Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again. 
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Book Of The Month - Thinking, Fast and Slow

Book Of The Month - Thinking, Fast and Slow
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Interview - Marketing Book Club - 'Data Story' - Nancy Durate

An overview of what makes the perfect data story cocktail. A focus on empathy.

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Book Of The Month - Everything I Know about Life I Learned from PowerPoint

It's a bold claim, but it very well could be true. 

I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..

Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.

Or you could do..

Book Of The Month - Working Hard Hardly Working

At just 24, Grace Beverley the founder of fitness app SHREDDY and activewear brand TALA. On top of this, she's a social media powerhouse, with more than a million followers. It's not surprising that,..

Interview - Marketing Book Club - 'Alchemy' - Rory Sutherland

This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary. 

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Interview - Marketing Book Club - 'Indistractable' - Nir Eyal

This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.

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How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..

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Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...

Marketing Book Club: Post Corona by Scott Galloway

In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..

Book Of The Month - Content Inc.

Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more

Book Of The Month - Happy Sexy Millionaire

Steven Bartlett's book Happy Sexy Millionaire is MarTech Alliance's book of the month as it looks to dispell rumours about achieving happiness and success

Who is Seth Godin?

Seth Godin is a leading figure in the Marketing space, starting up two businesses, writing 19 bestsellers as well as a much renowned blog... oh and recent member of our Marketing Book Club with his..

The Bestest and Most Funnest Marketing Books Money Can Buy

There's a whole lot of marketing and business books out there, but which ones are the best and most entertaining, rather than just educational

Top Martech Books

Looking for your next martech read but not sure where to turn? We proudly present our top 6 martech reads right now…

Marketing Book Club: Indistractable by Nir Eyal

In our latest Marketing & Tech Book Club episode, we’re looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.

Marketing Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Martin Kihn and Chris O’Hara, authors of Customer Data Platforms about you guessed it, customer data platforms.

Marketing Book Club: DataStory by Nancy Duarte

In her latest marketing book: DataStory, Nancy Duarte reveals presenting data well, is about more than just the numbers.

Marketing Book Club: Alchemy by Rory Sutherland

In his latest marketing book: Alchemy, Rory Sutherland challenges the notion of logical thinking and we manage to bag a chat with the man himself.

Best Marketing Books 2021

Our recommendations for the best marketing reads.

Marketing Book Club: 99 Strategies to get Customers by Flavilla Fongang

Flavilla Fongang gets down to business in her latest marketing book and gifts us with 99 Strategies to get Customers.

Marketing Book Club: Customer Insight Strategies by Christine Bailey

Christine Bailey cuts the BS and gets down to business in her new release: ‘Customer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketing’. And it does exactly what..

Marketing Book Club: Everybody Writes by Ann Handley

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has crafted the ultimate content marketer’s bible.

Read a Book Day Round-Up

In no apparent order, we introduce you to our top 5 LXA must-reads for #Readabookday 2020

Marketing Book Club: That Will Never Work by Marc Randolph

Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'.

Marketing Book Club: Delusions of Brandeur by Ryan Wallman

Ryan Wallman, doctor turned creative copywriter joins our host Carlos in this episode to chat about his latest book Delusions of Brandeur.

Marketing Book Club: Be More Pirate by Sam Conniff

Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate.

Marketing Book Club: The Infinite Game by Simon Sinek

Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game.

Marketing Book Club: Secrets of Sandhill Road by Scott Kupor

Scott Kupor joins this episode of the #MarketingBookClub to lift the lid on the world of venture capital, and chat about his book Secrets of Sandhill Road

Marketing Book Club: The Algebra of Happiness by Scott Galloway

Scott Galloway joins us for this ep of the#MarketingBookClub to chat about his brilliant book The Algebra of Happiness

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

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Marketing Book Club: Finding My Virginity by Richard Branson

Marketing Book Club: Conversational Marketing by D. Gerhardt & D. Cancel

In a world where consumers have the luxury of on an demand real time lifestyle why do we still put up barriers to purchase in the B2B world? In this episode of the #MarketingBookClub, Carlos is..

Marketing Book Club: Your Ad Ignored Here by Tom Fishburne

We caught up with Tom Fishburne to chat about his book 'Your Ad Ignored', a collection of all his marketoons
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Marketing Book Club: Digital Darwinism by Tom Goodwin

We caught up with Tom Goodwin to chat about his book 'Digital Darwinism', the quintessential book on digital disruption

Top 6 Marketing & Technology books to read in 2019

Our recommendations for top marketing books for 2019..as well as our favourite authors and books from last year

Marketing Book Club: This Is Marketing by Seth Godin

We caught up with Seth Godin to chat about his book 'This Is Marketing' showing marketers that you can't be seen until you learn to see

Marketing Book Club: Would You Do That To Your Mother? by Jeanne Bliss

We caught up with Jeanne Bliss to chat about her inspiring book 'Would You Do That To Your Mother' where we learned more about doing right by your customer and deliveirng a truly positive customer..
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Marketing Book Club: The Agile Marketer by Roland Smart

We caught up with Roland Smart to chat about his inspiring book 'The Agile Marketer' where we learned more about the agile approach that has revolutionised software development

Marketing Book Club: Geek Girl Rising by Heather Cabot

We caught up with Heather Cabot to chat about her inspiring book 'Geek Girl Rising' and the amazing sisterhood shaking up the tech world.

Marketing Book Club: The Four by Scott Galloway

We caught up with Scott Galloway to chat about his book 'The Four', the insightful analysis of the overreaching power of Google, Amazon, Apple and Facebook

Marketing Book Club: Hacking Marketing by Scott Brinker

We caught up with Scott Brinker to chat about his book 'Hacking Marketing', the quintessential book onm martech and agile managament practices

Marketing Book Club: Crushing It by Gary Vaynerchuk

We caught up with Gary Vaynerchuk to chat about his book 'Crushing it' where entreprenurs get a styep-by-step guide to business and financial success.

Marketing Book Club: Killing Marketing by Robert Rose and Joe Pulizzi

We caught up with Robert Rose to chat about his co-authored book 'Killing Marketing', the how-to guide for killing your marketing structure (as the only way to save it)

Marketing Book Club: Lost and Founder by Rand Fishkin

We caught up with Rand Fishkin to chat about his book 'Lost and Founder' and disucss the true truimphs and pitfalls of launching your own startup

Marketing Book Club: The Startup Way by Eric Ries

In this episode of the Martech Alliance Book Club, we interview Eric Ries on his ground-breaking book, The Startup Way, which explores how modern entrepreneurial management can create the conditions..

Marketing Book Club

Marketing & Tech Book Club

Join our free learning membership to stay up to date with the best best marketing & technology books, catch interviews, cartoons and podcast episodes.

Marketing Book Club: Digital Sense by Travis Wright and Chris J Snook

We caught up with Travis Wright and Chirs J Snook to chat about their book 'Digital Sense' showing marketers how digital can be implemented into everyday operations

Marketing Book Club: Social Selling by Tim Hughes

We caught up with Tim Hughes to chat about his book 'Social Selling', the how-to guide for any salesperson who doesn't want to get left behind

Who is Roland Smart?

Roland Smart is a leading figure in the Agile Marketing space, startup entrepreneur and VP at the Oracle corporate marketing group...oh and recent member of our Marketing Book Club who stopped to..

Who is Jeanne Bliss?

Jeanne Bliss is the leading voice in the CX space, pioneering the role of Customer Experience Officer - a published author, founder, thought leader, founder president..oh and the latest guest to join..

Who is Heather Cabot?

Heather Cabot is an advocate for women in tech, startup entrepreneur and investor and advisor...oh and recent member of our Marketing Book Club with her ground breaking book, Geek Girl Rising

Who Is Richard Branson?

Richard Branson is an entrepreneur and bestselling author..his Virgin Group is now worth $19.5 billion and Richard himself ranks as the eighth richest person in Britain...oh and he's the recent..

Who is Tom Fishburne?

Tom Fishburne is a leading figure in the Content Marketing space, launching Marketoonist to introduce a new method of communicating with the customers through his 'marketoons'...oh and recent member..

Who is Emily Chang?

Emily Chang is an author and TV anchor for numerous renowned networks from CNN to Bloomberg..she has interviewed some key tech entrpreneurs and has campaigned for startups around the industry..oh she..

Who is Simon Sinek?

Simon Sinek is an optimist, founder and bestselling author..his WHY concept not only gave him a global bestseller but made him a strong leader in the entrepreneurial space...oh and he's the recent..

Who is Tom Goodwin?

Tom Goodwin is a leading figure in the Digital Transformation space, speaker, consultant and EVP Head of Innovation at Zenith Media...oh and a new member of our Marketing Book Club with his ground..

Who is Bernadette Jiwa?

Bernadette Jiwa is a brand strategist and brand storyteller, founder of the Story of Telling and the Right Company ...oh and recent member of our Marketing Book Club with her most recent book, Story..