#MarTechFest Web Sesh

With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy first world and what technology changes impact marketers?

In this session we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Key Takeaways

Understand the impact of global privacy regulations on marketers
Measure your effectiveness in terms of consent collection, opt-ins and other KPIs
Learn more about how to collect first-party data and the future without third-party cookies

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Claire Feeney serves as Director at OneTrust PreferenceChoice — part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, Feeney is responsible for driving the development and delivery of OneTrust’s consent and preference management product as well as driving the refinement of the toolset and offerings.

She works with marketers to centralize their user consent and preference management; comply with 100s of global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency as a key part of branding. Prior to OneTrust PreferenceChoice, Feeney led many strategic projects as a product marketer at VMware and has been responsible for pricing and packaging strategy, key technology partnerships, and digital properties and content. Claire earned a bachelor’s degree in business from the University of Georgia.

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Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.

He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.

Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.

He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.

Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.

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The Martech Report 22/23

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Browse by topic:

The Martech Report 22/23

In-Person Events

Online Events

More

For Individuals

For Teams

More

Browse by topic:

Resource Format

More

A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

Speaker: Carlos Doughty

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Meet the Speaker

Claire Feeney, Director

Meet the Speaker

Carlos Doughty (moderator), Chief Marketing Technologist & CEO

Your course, your way

Martech strategy review & advisory

Face to face training

Webinars

Advisory & coaching calls

Assessment & certification

Vendor shortlist & briefing coordination

Martech strategy review & advisory

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Clients of our events, learning & advisory

Venue: Grubstreet Author

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