The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


The Secret Ingredients to CX Excellence: Data, Design & Delivery

Hear how Europe’s leading brands drive customer loyalty & advocacy through their data-driven marketing strategies

Martech WebSesh: 11:00 - 11:45 CET Wednesday 23rd March 2022 

You work hard to acquire your customers. But relationships don’t end at acquisition. The real magic happens when you nurture and build those relationships to deliver value across the entire customer journey. It’s the brands that master the methods of understanding consumer behaviours that will win in the long term.

Join our 45-minute online WebSesh to learn how leading European brands such as Barclays, New Balance and Bosche are driving customer loyalty and advocacy through their data-driven marketing strategies.

This WebSesh will reveal how you can combine different data sources to unlock new insights, and use them to trigger intelligent customer interactions unique to your business.

We'll also demonstrate how better data and improved customer journeys/experience will increase:

  • Recommendations for your company
  • The repurchase or retention of your product
  • Trust in the brand
  • Allowances for errors made by the company
  • Levels of take-up in new products and services

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