The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


CDP Directory

Welcome to our Customer Data Platform (CDP) Directory. If you're looking for a CDP we've got you covered; from CDP types, functionality, customer company size, customer focus, industry focus & location. We're sure you'll find a CDP that fits your needs.

If you'd like a little help better understanding the CDP space check out our CDP Buyer Guide eBook. It'll help you select the right kind of CDP for you and you can come back here to find the perfect fit.

About Us

NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion. NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decision-making formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control. NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results. Founded in 2012, NGDATA has offices in the USA, Europe, Asia-Pacific, and is headquartered in Ghent, Belgium.

Contact Us

Sluisweg 2 Bus 10
9000 Gent

Phone number: +32479353522

Are you a CDP vendor? Are we missing your company profile? Or would you like to update the classification details? Get in touch.