#MarTechFest Dial Up

#MarTechFest Dial Up is your online edition of the marketing technology anti-conference you’ve come to know and love.

And just as with our in-person offering we promise marketing’s best and brightest, networking bants and bangin’ hip hop beats - but above all we promise a well mapped, relevant agenda packed with martech content designed to educate, entertain and engage!

The theme for your inaugural virtual anti-conference will focus on ‘a new digital reality – adapting your marketing to the new world’.

You’ve heard it before, you’ll hear it some more - these are unprecedented times and there’s nary an industry that hasn’t been disrupted by the global COVID-19 pandemic.

So what the duck does that mean for martech and marketing?

These have been some popular opinions from marketing leaders:

• Marketing as we know it will change forever
• Things that were already changing will change faster
• Lots of stuff will change, but inevitably return to normal

Well duck me. What’s a marketer to believe? 

Now we’re not epidemiologists (we can barely spell the word) so the only curve our agenda will focus on is this one…

However, sessions will touch on the impact of Coronavirus on marketing and martech, real life examples of how companies have been adapting, the future of the industry and how to best navigate what’s to come.

But as with all events in the #MarTechFest Series, we’ll endeavour to showcase how martech can:

• Drive marketing efficiency
• Better inform decision making & enable real measurability
• Stitch, integrate & optimise your data sets & marketing channel activities
• Empower marketers to move with speed & impact
• Deliver personalisation & automation at scale
• Redefine the customer experience & deliver true engagement
• Improve audience analytics & intelligence

And we’ll do all this using our 4Ps of Marketing Technology as the core framework for the agenda:

Planning & Strategy

• Martech should be a cornerstone in any marketing strategy
• How your martech plan and roadmap align with the customer journey to deliver your business goals

People & Teams

• The people, partners and team structure needed to deliver your martech strategy
• What skills and training those people partners and teams require to do their jobs effectively

Platforms, Apps & Ecosystems

• The technology which powers your marketing functions
• Marketing tool selection, to building and integrating your complete marketing stack
• Includes advertising and promotion, commerce and sales, content and experience, data, management plus social and relationships.

Process & Operations

• Coordination, collaboration, governance, workflows, analytics & measurability which underpin your marketing activities.