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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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What do Marketers Need to Know About Data Privacy?

Marketers love data. At first glance, it’s a panacea, making it possible to hyper-personalise campaigns and messages, customise content down to the individual customer, and accurately attribute marketing spend to outcomes.

We call this data-driven marketing and it can’t happen without, well, lots and lots of data.