The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


What do Marketers Need to Know About Data Privacy?

Marketers love data. At first glance, it’s a panacea, making it possible to hyper-personalise campaigns and messages, customise content down to the individual customer, and accurately attribute marketing spend to outcomes.

We call this data-driven marketing and it can’t happen without, well, lots and lots of data.