Level up how you use customer data to achieve better marketing efficiency and returns.

With the global customer data platform (CDP) market expected to reach $7.3 billion by 2027 according to IDC, it’s clear that businesses recognize there’s value in centralizing their customer data and they’re investing in martech solutions to do so. And while it’s certainly true that unified customer data must be at the foundation of customer experience (CX) strategy, a CDP does more than collect and store data. In fact, we’d argue that a CDP’s value comes from intelligently marrying that data, and what you do with the data once it’s been unified; it comes from activating that data for web personalization, email and mobile campaigns, digital advertising, customer support, and a host of other use cases.