The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

With LinkedIn’s marketing solutions business accelerating by 43% in terms of year on year  revenue, it's hardly surprising that they have gone out to the market to find a business that matches what they and their customers are craving. That’s more data and more useful insights that can be actioned.