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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

With LinkedIn’s marketing solutions business accelerating by 43% in terms of year on year  revenue, it's hardly surprising that they have gone out to the market to find a business that matches what they and their customers are craving. That’s more data and more useful insights that can be actioned.