Resources Hub

Funding the Future Web: What Next After Third-Party Cookies?

Alex Hazell, head of EMEA legal at Acxiom, discusses what the future holds for the web, as third-party cookies are set to be replaced
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Retail And Ecommerce Brands Considered Extremely Ahead of The Curve™

Maturity is hard to measure. Especially when it comes to customer engagement strategies. So, in order to help brands develop further, Braze developed a propriety framework, based on organisation and..
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What is a Chief Marketing Officer (CMO)?

A CMO is a C-Level corporate executive responsible for creating, communicating, and delivering offerings within in a business. What are the CMOs Roles and Responsibilities? What Will the CMO Look..
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LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M
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Growth Hacking: Stats and Trends for 2023

Some key growth hacking statistics and trends for 2023. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.
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AntiConLX DialUp B2B APAC: B2B Personalisation Perfection

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MarTech News: Round-Up 03/03/22

Salesloft Announces Partnership with Google Jabmo Joins the ON24 Partner Network LinkedIn Acquires Oribi Dbt Labs Raises $222M Airmeet Raises $35 Million
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Seth Godin on B2B Personalisation Perfection

What does marketer, speaker, teacher, author, all-round great guy Seth Godin have to say? What does he think about the challenges and opportunities of perfecting a personalisation strategy? What he..
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Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.
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The Facts Behind Why Marketing Gamification Works

It's no secret that effective marketing needs to engage the customers in a meaningful way. At Leadfamly, we've always believed that by using game mechanics in your marketing, brands are able to..
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Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..
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Top Five NFTs by Women You Can Buy This International Women's Day

NFTs and cryptocurrencies can offer new opportunities to invest, making finance decentralised and accessible to people from different backgrounds, cultures, and lifestyles. So why is it still a boy's..
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