Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility.

Story

How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

Story

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

Story

Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

News

Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

Story

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

Story

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

Story

How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of â°clock emojisâ is enough to send anyone into a tailspin.

All you have to do is take a gander at my inbox this..

Story

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Who Manages Martech? IT or Marketing?

How Brands Are Using the Metaverse to Reinvent the Holiday Season

How Will 5G Technology Change Marketing?

Martech News: Weekly Round-up 25/11/21

Everything You Think You Know About Leads Is Wrong

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

Improve Your Companyâs Employee Education With Webinars

Is It Time to Rewrite Your B2B Marketing Playbook?

Mind the Gap What's the Real Problem with Sales and Marketing?

Is Amazon About to Acquire Hubspot?

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