Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..

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Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.

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How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?

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Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..

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Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!

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How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...

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WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...

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Three Ways Blockchain Is Changing Digital Marketing

Blockchain is a big deal, and a bigger market. In fact, it's projected to hit over $23.3 Billion by 2023, and $176 Billion by 2025. And on the other side, digital advertising is predicted to grow to..

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How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.

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How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.

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Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynderâs Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.

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Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.

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Press Release: LXA acquires FSMarTech

Why Social Listening Can Be a Valuable B2B Marketing Tactic

How Are B2B and B2C Content Marketing Different?

Martech News: Weekly Round-up 09/09/21

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

How, Why, and When to Use Snapchat for Business

WebSesh: The A to Z of Replatforming your Marketing Automation

Three Ways Blockchain Is Changing Digital Marketing

How to Evaluate if You Need a CDP

How to Write a Webinar Agenda

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Personalisation: Stats and Trends for 2021

LXA