What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

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Who is Darrell Alfonso?

Darrell Alfonso. He's one of the faces of marketing technology and he's a name you probably already know if you're on a website called MarTech Alliance. But how? What has Darrell done to get to where..

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How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Mediakix have suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. But 30% of professionals claimed that influencer identification..

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Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..

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How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...

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The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?

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Top 5 uses for Digital Brand Templates

From quicker content localization to digital ad production, check out five use cases for Bynder's Digital Brand Templates, featuring common customer use cases.

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What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!

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Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.

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How to Prepare for MAP Migration: Your Six Step Action Plan

ThisÂ blog offers you an action plan to guide you through the six steps you need to take with MAP migration.Â

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What is Marketing Ops?

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?

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NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

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Courses

Learning Resources

Marketing Resources

Events

More

Resources Hub

What Is Digital Transformation, and Where Does Martech Fit In?

Who is Darrell Alfonso?

How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Account-Based Marketing: Stats and Trends for 2021

How to Use AI to Write Eye-Catching Email Subject Lines

The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

Top 5 uses for Digital Brand Templates

What is a Martech Stack?

Five Quick Ways to Avoid the Dreaded Spam Filter

How to Prepare for MAP Migration: Your Six Step Action Plan

What is Marketing Ops?

NFTs and Their Role in The Creator Economy

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