How do you avoid wasting your email marketing? These e-miracles are the most effective marketing channel hands down; for every $1 spent, you can expect a ROI of $51. And with more than 290 billion..
Check out the highlights of Studio OnBrand '21 and learn how to leverage data, content, and creativity to get a head start in the digital experience race.
Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022.Â
Both the pandemic and GDPR regulation have changed the way the travel industry understands and interacts with its customers. As the industry enters its recovery, South Western Railway chose Acxiom..
In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight under..
IoT devices can gain a bunch of useful data, which can be used in a number of different ways. The convenience they provide, and the novelty they have, means IoT devices have been embraced by the..
For anyone whoâs gone from the pain of using spreadsheets to coordinate campaigns, manage budgets and report on results, marketing automation (when implemented and used effectively), rapidly..
Businesses lose a fourth of their email list volume every year. So, to avoid churn, your list has to be managed correctly. Starting with chopping at those disengaged subscribers.Â
Throughout this report, we explore exactly how CMOs can uncover the barriers they face in a customer-first, data-driven ecosystem, and how they can plan for and advance their data marketing strategy.