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Courses

Learning Resources

Marketing Resources

In-Person Events

More

Resources Hub

4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP

With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..
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Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.
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Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..
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Book Of The Month - Content Inc.

Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more
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How Marketers Can Prioritise Consumer Privacy

Consumer privacy is all important, but data can mean a better customer experience. How businesses can balance privacy and the use of customer data,
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Singapore Institute of Technology Can Now Build Webpages in Less than 30 Minutes with Acquia Cloud Platform

To achieve higher efficiency, consistency and scalability in managing their web content, the Singapore Institute of Technology (SIT) turned to Acquia.
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The A to Z of Martech Terminology

A comprehensive dictionary of martech terms and acronyms, helping you to understand DXPs, CDPS, data-driven marketing and much more.
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The Upsides of Using Automation in Your Business

The potential positives of using marketing automation in your business, from avoiding errors to saving time and money.
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Virtual Events vs In-Person Events: Pros and Cons

Will virtual events still play a part in our post-pandemic business lives or will in-person events return to take their place?
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Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?
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How to Host a Successful Webinar

If you want to know how to run a successful webinar, then look no further than our very own webinar with webinar expert Mark Bornstein!
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Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 
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