Q&A: Carey Straetz

Meet Carey Straetz! TheÂ Director of Growth of Payroll, she is an expert in all things digital and content. And I'mÂ contentÂ with listening to her talk marketing all day, heh heh. Sorry, bad pun...

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Q&A: Kimmah Shah

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all. A..

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Q&A: Paula Shannon

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, she has..

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Q&A: Jacki Leahy

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at..

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The Ingredients to Successfully Driving Omnichannel Personalisation

Learn how to drive omnichannel personalisation at scale on your site with the help of Apoorv Durga, who will be talking at our MarTech Fest DialUp!

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How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...

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Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.

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Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery â or the experience gap â is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..

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Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization

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Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!

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Martech News: Weekly Round-up 31/03/21

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-OnÂ Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M.Â

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What Is BitClout and Should I Care?

Bitclout is a brand-new crypto platform that runs on creator popularity or âcloutâ. Fans, or just enterprising buyers, can purchase creator coins to push up their favourite creatorâs coin. The..

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Resources Hub

Q&A: Carey Straetz

Q&A: Kimmah Shah

Q&A: Paula Shannon

Q&A: Jacki Leahy

The Ingredients to Successfully Driving Omnichannel Personalisation

How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Automating Your ABM Strategy... The Wrong Way

Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Why Half of the Money I Spend on AI is Wasted

Martech News: Weekly Round-up 31/03/21

What Is BitClout and Should I Care?

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