Zero-Party Data: An Explainer

Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.

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WebSesh: 2021 Martech Predictions Write Up

We've got some brand spankin' new martech predictions for 2021. If you couldn't make the live sesh, don't sweat it, we're about to round it up in words.

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Marketing Book Club: Indistractable by Nir Eyal

In our latest Marketing & Tech Book Club episode, weâre looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.

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CDP Vs. CRM: What's the Difference and Why Do I Need One?

CDPs and CRMs are both big players in the martech world. But how do they size up? Do you need a CDP and CRM? And can you use a CRM to do what a CDP does?

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Martech News: Weekly Round-up 27/01/21

In this week's MarTech News: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a..

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Scheduling Start-Up, Calendly Raises $350M

Calendly, a cloud-based service used to set up and schedule meeting times have closed an investment of $300 million and is now valued at $3 billion.

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CDPs Continue to Boom as Bloomreach Acquires Exponea

The CDP momentum is picking up speed with major acquisitions. The latest: Exponea have been acquired by Bloomreach.

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5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

Itâs 2021 and Cheetah Digital are here with FIVE predictions that brand marketers must hear.

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Top Martech Books

Looking for your next martech read but not sure where to turn? We proudly present our top 6 martech reads right nowâŚ

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The Top 4 Salestech Trends in 2021

From driving speed to lead, improving lead coverage to better understanding your prospective customer, hereâs how the top 4 salestech trends of 2021 can serve as your sales teamâs secret selling..

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What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

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Brand Management Software for Dummies

Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to Keep Calm and Brand On is by..

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Zero-Party Data: An Explainer

WebSesh: 2021 Martech Predictions Write Up

Marketing Book Club: Indistractable by Nir Eyal

CDP Vs. CRM: What's the Difference and Why Do I Need One?

Martech News: Weekly Round-up 27/01/21

Scheduling Start-Up, Calendly Raises $350M

CDPs Continue to Boom as Bloomreach Acquires Exponea

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

Top Martech Books

The Top 4 Salestech Trends in 2021

What, Why, How of Salestech

Brand Management Software for Dummies

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