Martech News: Weekly Round-up 18/11/20

Hopin raises $125 million, Zendesk and WhatsApp partner, Spotify acquires Megaphone, Livestorm raises $30 million and Demandbase unveils Demandbase One

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The Different Flavours of a CDP

Apoorv Durga delivers another knock-out sesh: âThe Different Flavours of a CDPâ at AntiConLX DialUp Series 2

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Why Did Twilio Acquire Segment?

Letâs dive into what Twilio's latest acquisition of Segment really means for the platform.

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Adobe Expands Customer Data Platform to Include B2B Sales

Adobe have just announced its intention to create a CDP for B2B customers, a key market area where this kind of data consolidation had been lacking, until now.

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Martech News: Weekly Round-up 25/11/20

Klaviyo Raises $200M, Cheetah Digital Partners With Swrve, Zeotap Raises $18.5M, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io

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Salesforce in Talks to Buy Slack Technologies

Software super giant, Salesforce is in talks to acquire workplace messaging app, Slack as it seeks to expand its offerings to businesses, sources reported on Wednesday.

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5 Ways Your Data Will Help You Build an Amazing Customer Experience

Discover 5 ways your data will help you build an amazing customer experience with Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data

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Martech News: Weekly Round-up 02/12/20

In this week's martech news: Salesforce in talks to acquire Slack, Adobe Expands CDP to Include B2B Sales, Adjust,Â announces partnership Adobe and more...

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Salesforce Signs the Deal with Slack for $27.7 Billion

The deal is done. Salesforce has acquired Slack for an impressive $27.7 Billion.

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Marketing Book Club: Customer Insight Strategies by Christine Bailey

Christine Bailey cuts the BS and gets down to business in her new release: âCustomer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketingâ. And it does exactly what..

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Gartner's Top Marketing Predictions for 2021 and Beyond

Gartner gifts us with their Top Marketing Predictions for 2021 and Beyond.

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Why You Should Make Room in Your Stack for a CDP

Rather than seeing a CDP as an addition to your stack, start seeing CDPs as the glue that connects your stack together. A CDP could be the solution to integrating and connecting your customer data.

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Martech News: Weekly Round-up 18/11/20

The Different Flavours of a CDP

Why Did Twilio Acquire Segment?

Adobe Expands Customer Data Platform to Include B2B Sales

Martech News: Weekly Round-up 25/11/20

Salesforce in Talks to Buy Slack Technologies

5 Ways Your Data Will Help You Build an Amazing Customer Experience

Martech News: Weekly Round-up 02/12/20

Salesforce Signs the Deal with Slack for $27.7 Billion

Marketing Book Club: Customer Insight Strategies by Christine Bailey

Gartner's Top Marketing Predictions for 2021 and Beyond

Why You Should Make Room in Your Stack for a CDP

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